Adding to its Down Down campaign, supermarket giant Coles has launched a new “Unreal Deals” promotion, featuring a new superhero character called Col.
Both Woolworths and Coles have agreed to stock Thankyou products following an intensive social media based marketing campaign.
A US court case challenging health claims on Coca-Cola’s Vitaminwater beverages could proceed as a class-action lawsuit.
Yes I’m a proud advocate for Australia’s food manufacturing industry, but first and foremost I’m a consumer. We all are.
The effectiveness of a voluntary approach to limiting junk food ads targeting children is being called into question, with surveys from around the world showing the industry has done little to change its ways.
Consumer watchdog, Choice, has announced its support of a recent crackdown on organic claims on water bottles.
Defending allegations it misled consumers by masking imported bread as freshly baked products, Coles says consumers shouldn’t assume ‘baked’ means ‘baked from scratch.’
The dairy industry is moving away from promoting individual products and towards showcasing the industry as a whole in its latest communications initiative, Legendairy by Dairy Australia.
The Federal Court of Australia has brought down its decision in the ‘free to roam’ case. The Court has clarified that our consumer protection laws are about, well, consumers.
To celebrate the launch of its new Marvellous Creations products, Cadbury has teamed up with Woolworths and created a new ad for its Joyville campaign.
The processors and suppliers of Steggles chicken products misled consumers by claiming their chickens were “free to roam”, when really their movements were restricted to an area comparable to an A4 sheet of paper, a court has found.
IGA joins supermarket giants Coles and Woolworths in the battle for lowest prices, with the launch of a new advertising campaign featuring an animated padlock.
For the second time in two weeks, cereal company Kellogg’s has been reprimanded for marketing unhealthy foods to children.
Coles has paid six infringement notices totalling $61,200 for allegedly misleading representations about the country of origin of fresh produce in five stores.
Reaching consumers these days is difficult. No longer do traditional methods of advertising and marketing warrant the attention of consumers or their dollars.
A representative of Coca-Cola Amatil will attend the upcoming Smart Conference and Expo to shed light on why the Australian-born Share a Coke campaign was such an enormous success for the brand.
The Australian Competition and Consumer Commission (ACCC) has launched proceedings in the Federal Court against Coles.
To help celebrate its 30th anniversary in Australia, Diet Coke is bringing back its iconic 90s Hunk campaign.
Boys are more likely to choose unhealthy foods with on-pack endorsements by sports stars than those without, a new study of primary school-aged children has found.
In light of recent criticism from consumer rights program The Checkout last week, Cadbury Dairy Milk Chocolate has defended its new ‘generous blocks’ campaign.