A new ‘harmonious tasting’ McChoco has been added to McDonald’s Japan’s special winter menu in an attempt to recover lost fortunes in Asia.
With the implementation of French fries smothered in chocolate sauce, the Japanese unit is hoping the McChoco will counteract a slew of bad news about its performance in the world’s third-biggest economy.
As Japanese sales have been hit by a series of food scandals and supply issues, McDonald’s has reported a 5.7 per cent rise in the US within the last three months of 2015, in addition to plans to open another 60 stores in Russia this year.
In late 2014, the firm was forced to restrict sales of fries after industrial action at US ports affected shipments of thousands of tonnes of the chain’s staple accompaniment to a burger to Japan.
According to a McDonald’s press release, the sweet-and-salty fries come with two types of chocolate sauce –milk and white.
“Customers will find McChoco Potatoes enjoyable for different occasions, as it also makes for a great dessert. The combination creates a wonderful salty and sweet harmonious taste,” the company said.
McDonald’s Japan, which operates almost 3,000 stores, reported a group net loss of ¥29 billion for the first nine months of 2015. It was expected to suffer a ¥38 billion ($318 million) net loss for the full year, with sales forecast to drop 10%. Last year, the firm said it would close about 130 stores in Japan and refurbish 2,000 others in the next four years.
The Nikkei business newspaper recently reported that the burger chain had reached out to investors about selling a part of its stake in its Japan business for 100 billion yen.