New Code of Practice clarifies whole grains across the food industry

A new Code of Practice has been developed to ensure consistent messaging on the whole grain content of foods to set a standard for labelling the widely-ranging content food choices.

The Code of Practice for Whole Grain Ingredient Content Claims incorporates the latest consumption and research trends to present suggestions on the best method to educate consumers on searching for whole grain foods.

Delegates and representatives from 15 major companies who took up a leadership role in signing up were brought together to align their use of whole grain ingredient content claims.

Grains and Legumes Nutrition Council (GLNC) Code Manager, Chris Cashman, said “Consumers are being provided with more consistent descriptions on foods via the use of the whole grain claim levels, the whole grain Daily Target Intake statement and factual statements about the whole grain content of foods aligned with the Code on pack and in product promotions. This allows them to seek out foods higher in whole grain.”

In order to ensure the ongoing success of the Code, continued uptake by the food industry is needed across the spectrum of products eligible to use whole grain claims.

Whole grain foods are not only universally endorsed by evidence based Dietary Guidelines around the world, recent reviews continue to support higher whole grain intakes for improved health.

GLNC is committed to educating consumers on the benefits of whole grain through its communications strategy and its cooperation with the food industry, closing the gap between whole grain intakes and whole grain recommendations for adequate nutrition and disease risk reduction.