Milking the happy cow image

The image of a healthy, happy cow grazing on a lush pasture is probably the first that comes to mind when thinking about Australia and New Zealand’s dairy products.

And, for the most part, that image is in line with reality.

Both countries have long enjoyed a high reputation for the quality and safety of their dairy products. Moderate climate, abundant grazelands and access to water mean pasture is available for cows to graze outside, which adds to the reputation of Australian and New Zealand dairy products as high in nutritional value.

This positive industry image bodes well for the two countries’ export markets. A study in 2020 confirmed that the positive perception around Australia’s ‘pure and natural farmlands’ is quite strong in major dairy consumer markets in Southeast Asia.1 Dairy is also the largest export sector in New Zealand, accounting for one in every three dollars New Zealand earns from the goods export trade.2

With both countries’ economies so reliant on dairy exports, food testing laboratories such as AsureQuality’s Auckland laboratory process millions of dairy samples – from raw and treated milk to powdered milk, butter, and cheese – each year to support New Zealand exporters and help them meet Overseas Market Access Requirements (OMARs) in their destination countries.

Michael Hodgson, Group Service Manager – Food Testing at AsureQuality, which conducts approximately 1.4 million dairy sample tests per year, says access to quality chemicals and laboratory consumables is essential to our business of supporting dairy exporters through fast and accurate testing services.

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