The US FDA has approved a petition submitted by Sensient to allow Butterfly Pea Flower Extract to be used as a colour additive in a range of categories, effective October 2021.
Mintel, experts in consumer trends, has announced three trends set to impact global consumer markets in 2022, including analysis, insights, and recommendations centred around consumer behaviour, market shifts, innovative brands, and opportunities for companies and brands to act on in the next 12 months:
Recently raw coconut lattes have been on the rise, and more and more products are using coconut and its related ingredients in new products around the world.
Mintel, the experts in what consumers want and why, has today launched Asia Pacific: The Food and Drink Landscape 2021, featuring the latest market research, product innovation insights and consumer trends from across the region. Read more
After 16 years as chief executive officer, expanding Mintel’s consumer and category research to over 80 markets worldwide, Peter Haigh takes up a new position as chairman of the Mintel Board, remaining closely involved in the company’s future growth strategy. Succeeding Haigh, the Board of Directors has appointed Matthew Nelson as the new global chief executive officer. Read more
With headlines on climate change growing more alarming by the day, sustainability has never been more relevant for the FMCG industry. Read more
Consumers around the world believe companies are the most responsible for a whole host of sustainability issues, but also acknowledge that consumer behaviour can make a difference, according to the latest research from the newly-released Mintel Sustainability Barometer.
Consumers around the world believe companies are the most responsible for a whole host of sustainability issues, but also acknowledge that consumer behaviour can make a difference, according to the latest research from the newly-released Mintel Sustainability Barometer. Read more
Plant-based protein diets have been heavily promoted in recent years as traditional meat producers and dairy companies look for ways to excite consumers with nutritional, healthy and premium food and drink products. While COVID-19 has increased consumers’ interest in plant-based diets, they are also paying more attention to ingredients and practices that support safer, alternative food and drink production and innovation. For example, a third (33%) of Indian consumers* pledge to eat fewer animal products (e.g., dairy, meat) as part of their post-COVID food and drink resolutions; in South Korea, 71% of consumers** agree that climate change will have an effect on the foods/drinks they buy; meanwhile, 57% of urban Chinese consumers agree that the environment has become a higher priority since the COVID-19 outbreak. Read more
This year’s Naturally Good Expo, a trade show held on May 30-31, drew huge crowds of retailers, distributers and media at Sydney’s International Convention Centre. Read more
More than three billion people worldwide rely directly on the oceans for their livelihoods, with industries from tourism, fishing and seafood to shipping and transport all sustained by the water that makes up 70% of the surface of our planet, writes Elysha Young, Mintel trends manager, Asia Pacific.
By Daisy Li, Associate Director, Food and Drink, Mintel
Texture is the new innovation frontier in the food and drink industry. Besides spicing up the taste experience by adding various food textures, it is also perceived to link with mood enhancement. More than half of Chinese consumers would like to try a new chocolate featuring rich texture. It is a good opportunity for chocolate brands to incorporate various textures to dial up the indulgent experience with chocolate.
Mintel, a company that specialises in knowing what consumers want and why, has announced seven trends set to impact global consumer markets in 2021, including analysis, insights, and recommendations centred around consumer behaviour, market shifts, innovative brands, and opportunities for companies and brands to act on in the next 12 months:
Mintel, the experts in what consumers want and why, has announced three key trends for the global food, drink, and foodservice industries, including analysis, insights, and recommendations centred around the ‘now’ (next 12 months), the ‘next’ (18 months+), and the ‘future’ (five+ years) of consumer behaviour:
There are numerous new food and drink products launched every month, but are those new products really what consumers want to buy? How can we know quickly if our new products just meet the requirements of our customers?
Mintel, the company that specialises in knowing what consumers want and why, has launched Asia Pacific: The Food and Drink Landscape, featuring the latest market research, product innovation insights, and consumer trends from across the region.
COVID-19, social distancing measures, and economic shutdowns have resulted in new consumer habits and attitudes towards food and drink. These shifts have amended and amplified the development of global food and drink industry. Latest research from Mintel’s expert food and drink analyst team paints a picture of changing consumer behaviours and attitudes due to COVID-19, trends shaping the sector, and future opportunities for brands.
“The Food and Drink Landscape takes a look at shifts in consumer behaviour and evolving trends shaping today’s food and drink market, including the impact of the pandemic, and delivers expert analysis, insights and recommendations on what it all means for companies and brands in Asia-Pacific. With our sights trained on the future, our research offers a full view of the marketplace to enable better strategic decision making and understanding of what consumers want and why,” Michelle Teodoro, Associate Director, Mintel Food & Drink and Food Science, APAC, said.
Key findings from Mintel’s APAC Food and Drink Landscape include:
Consumers are redefining convenience
Consumers across APAC are increasingly adopting products and services that offer a higher level of convenience, further accelerated by the advent of COVID-19. Globally, consumer interest in air fryers increased during the COVID-19 period as people cook and bake more at home amid the coronavirus pandemic. According to Mintel Global New Products Database (GNPD), the launches of food products globally with the description of ‘air fryer’ saw a five-fold rise between June 2017 and May 2020, driven by South Korea.
Rising interest in health and wellness
The persistence of COVID-19 in the Indian market has exposed critical truths related to health and wellness and put a spotlight on how consumers’ dietary and lifestyle choices matter. Mintel’s Global COVID-19 Tracker showcases consumers’ focus on preventive health and mindful eating, indicating the potential for disruption in the food and drink space.
What’s more, the preference for natural, simple and flexible diets is leading consumers to seek more fruits, vegetables, and other plant-based ingredients within the products that they purchase. The rise in plant-based diets can be attributed to heightened concerns for animal welfare, the environmental impact of intensive animal farming and also health reasons.
Mintel, the experts in what consumers want and why, today launched Chinese Consumer 2020 , an in-depth analysis of the Chinese consumer market, and sixth-annual flagship report from Mintel Reports China. In this latest report, Mintel research and analysis provides a firm understanding of Chinese consumers’ shifting behaviours and attitudes during and post-COVID-19, with insight into China’s economic environment, consumer expenditure, as well as the food and drink, beauty and personal care, OTC and pharmaceuticals, clothing and accessories, technology and communication, home, transport, leisure and entertainment, and personal finance and housing markets.
Earlier today, Mintel welcomed a number of distinguished guests to participate in a panel discussion at The Chinese Consumer 2020 press conference in Shanghai, including Elan Shou, regional director, Ruder Finn Asia; Kiran Patel, senior director, business development, China-Britain Business Council (CBBC); and Ms. Ruyi Xu, head of Mintel reports, North Asia. Each shared their views on the impact of the COVID-19 outbreak on the Chinese consumer market, including consumer attitude and behaviour changes.
As discussed during the panel, the Chinese consumer market is facing more challenges than ever before; nevertheless, as the coronavirus situation improves, Mintel research indicates that most consumer goods categories are gradually recovering, including some discretionary categories such as dining out, clothing, beauty and personal care, and leisure and entertainment. However, this does not indicate that consumer spending will immediately return to pre-COVID-19 levels.
Key findings from Mintel’s Chinese Consumer 2020 report include:
Chinese economy recovers quickly, showing it remains resilient
The COVID-19 outbreak has had an unprecedented impact on both society and the economy, but effective anti-epidemic measures have laid a foundation for economic recovery. In mid-July, China’s National Bureau of Statistics (NBS) released preliminary accounting results for China’s GDP in Q2 2020 which showed the economy is on track to recovery. This recovery will be quicker than many other major global economies which have gone into lockdown at different stages in Q1/Q2 2020. This is another encouraging sign, showing the fundamentals of China’s economy are not only unshaken but also resilient.
Beauty and personal care sector stands out despite slowed growth in consumer spending
China’s top five sectors with the highest growth rates remained unchanged 2010-2019, including holidays at CAGR of 18 per cent, transport at CAGR of 16.4 per cent, OTC and pharmaceuticals at CAGR of 13.6 per cent, foodservice at CAGR of 13.1 per cent, and personal finance and housing at CAGR of 12.9%. However, while growth in most categories has tapered off due to slowed growth in overall consumer spending, since 2017, the beauty and personal care sector has seen similar compound annual growth rates (CARG) 2010-19, including a 9.2 per cent increase in 2019.
Path to recovery varies by sector
Sectors like holidays and foodservice, which require consumers to leave the home and potentially gather in small or large groups, saw reduced spending in Q1. Mintel predicts that under the current circumstances (that the outbreak is largely under control despite reported new cases), total consumer expenditure will experience a contraction of 5.6% in 2020. But, in the long term, Mintel predicts that total consumer expenditure will recover to pre-COVID-19 levels in 2021 and continue to rise at CARG of 7.3% 2021-24.
Consumers adapt to changes and balance is restored to daily life
Nearly six out of ten Chinese urban consumers (56 per cent) want to have a happy family life and 46% seek a healthy lifestyle; meanwhile, 39 per cent of Chinese urban consumers say that they want to travel after the outbreak, according to Mintel research.
“Priorities on consumer goods categories represent key areas of consumer spending, and the coronavirus pandemic has made consumers more focused on their family and health,” said Xu. “In particular, the consumer habit of spending within their means and a more cautious attitude towards spending as a result of the coronavirus outbreak will push brands to consider new strategies to cope with the ‘new normal’. This will be mainly reflected in helping people find a balance in life and enjoy the quality and pleasure of life through small indulgence and embracing simple moments.”
At the panel discussion, Shou said, “Consumer mindsets and attitudes are constantly evolving in today’s ever-changing world. Consumer behaviors have shifted remarkably due to the coronavirus in the past ten months. This has also affected some sectors related to offline purchases and in-person consumer experience, such as foodservice, tourism and hotels. Therefore, how to properly understand the client’s growth pain points and innovate on communication strategies is also a manifestation of professionalism and flexibility in the public relations industry. Ruder Finn understands the importance of data analysis and offers meaningful output using data to help clients achieve their communication goals and business results.”
“In the current backdrop of the global outbreak, China-Britain Business Council has followed up with market changes in the United Kingdom and China, and actively innovated on communication platforms and channels in a bid to drive Britain-China trade with more digital solutions and assist companies in our two countries with online communication,” said Patel. “ For example, CBBC recently-launched UK-China Business Matching Digital Platform, which is set to support the offline trade show China International Import Expo (CIIE), allowing companies to highlight their core competencies on this platform and to build a big data trade ecosystem. We always believe innovation will help companies across industries stay ahead of the curve, accelerate development and win the future.”
Local manufacturers who proclaim their Australian-made credentials may come out of the COVID-19 disaster ahead. Megan Stanton, senior analyst at Mintel Food and Drink and Mintel Purchase Intelligence, on explains how food businesses can take advantage.
The COVID-19 pandemic has highlighted deficiencies in so many of our systems and turned the spotlight directly on the importance of transparency and safety. What that has done is create opportunities for local businesses, especially those who control the food supply chain. To take full advantage, the manufacturers of Australian-made food products need to strike while the iron is hot and reap the benefits of changing consumer attitudes.
“Buy local” initiatives aren’t new, of course, but with the country facing recession and many people forced to ponder the security of their own jobs, consumers have become open to paying a little more if it means they’ll get a quality product and are able to support local industry.
In a recent Mintel study, 52 per cent of respondents said they tried to buy locally grown food all or most of the time. That figure had risen by eight percentage points, up from 44%, in just 12 months.
Safety first, say consumers
Mintel’s Purchase Intelligence tool shows Australians believe locally manufactured products deliver on taste, quality and trustworthiness, and offer better value for money than imported products. Asked to choose between a variety of products in the same category, most participants indicated they would buy a product locally made from Australian ingredients over a less-expensive overseas product.
For a category like frozen fruit, where there have been issues with safety in the past, this was particularly true. Five per cent more respondents suggested they’d pay $6 for 400 grams of 100% Australian-grown frozen mangoes rather than $4 for 500g of supermarket-brand frozen mangoes grown in Mexico and packed in Canada. On reviewing a frozen mango product from Vietnam a male 35-54 from NSW said: “After the drama with frozen berries supplied from overseas, I’d say it would be quite risky eating this product if it’s not from Australia.”
Certain product categories, such as breakfast cereals, dairy and savoury spreads , already feature a high proportion of Australian-made products. Others, like packaged fruit and vegetables,and side dishes are not as well represented and offer manufacturers a chance to fill a hole in the market.
Aussie jobs also important
Safety, however, wasn’t the only reason respondents gave for choosing Australian made over imported brands. They also believe Australian products taste better and see the value in bolstering the local economy by supporting Australian jobs and farmers. Purchase Intelligence shows , Berenberg Australian-made jams, as an example, outscored similar overseas products in nearly every attribute , including taste, quality, indulgence and health, despite is higher price tag.
Companies that do manufacture locally from Australian-grown produce need to be bold, proclaim their ‘Australian-ness’ and use that authenticity to build trust with shoppers. Consumers are smart. They want to know who makes the products they buy and how. They also want to feel as though they are somehow helping their community by buying locally produced goods. Food manufacturers who can offer them all that will continue to prosper