Wholefoods online store packages its commitment to environment

An Australian online wholefood store is upping the ante on reducing its carbon footprint by moving to compostable packaging made from 100 per cent vegetable material.

Lismore-based Affordable Wholefoods sells quality bulk organic, non-organic and gluten free wholefoods in resealable, reusable packaging but wanted to offer a more environmentally friendly option.

Mark Evans, owner of Affordable Wholefoods, said customers are happy with the current option, “But we wanted to give them a choice. More people are looking for ways to reduce waste. That is why we are seeing people move towards reusable and compostable packaging,” he said.

“Since we opened in 2008, we have been searching for a more eco-friendly packaging option. But nothing we tested made the grade. Our packaging needs keep the products fresh from the time of packaging to delivery. With many of our customers in rural and remote areas, that’s important.”

Evans and his team’s search lead them NatureFlex; based on cellulose, which is one of the most naturally abundant organic materials derived from renewable resources such as wood pulp from managed plantations.

“We heard great things about its ability to keep items fresh, which was exactly what we were looking for. Being 100 per cent home compostable, now that was speaking our language,” Mark said.

Affordable Wholefoods did not rush the packaging to market. “We tested it over and over, sending parcels to ourselves and back again to see how well the food travelled,” Evans said. “The results were spectacular. Every single time, the wholefoods arrived fresh.

“This is another way we commit to sustainability. Whether our customers use our soft zip lock bags that can be reused repeatedly for food storage or the new NatureFlex bags, which can be disposed of in worm farms, green recycling bins or home composting systems, it’s another step towards reducing plastic, which is important for the environment.”

 

 

Food date confusion and traceability

The leading cause of food waste is confusion over what the date labels on products actually mean. A national survey reported that 84 per cent of Americans waste food based on the date label.

Mislead by labels
Each year, millions of dollars are lost, and thousands of tonnes of food is wasted. Common reasons for this waste include damaged produce, it doesn’t meet supplier standards or even that demand is low.

The main reason for disposal of safe to eat food is due to misleading date labels.

The most recognised food date labels are “best before” and “use-by”. A “best before” label indicates that if a product is eaten after the recommended “best before” date, the quality will not be at its best, but it is still safe to eat. However, it’s commonly misinterpreted that the food is no longer safe to eat.

A “use by” date on a product is a safety risk and meat, fish and dairy products should all be eaten on or before the specified date. However, labels like “expiry”, “sell by” and “display until” add confusion, despite not affecting the consumer, only the outlet selling the product for stock control purposes.

Traceability to tackle waste
With millions of pounds worth of perfectly edible food filling landfills, a solution needs to be found. Perhaps one of the simplest is to standardize food date labels across all supermarkets and retail stores. The Consumer Goods Forum (CGF) has approved a Call to Action in an appeal to standardise food date labels worldwide by 2020, with the aim to half food waste by 2030.

In the meantime, a way that food manufacturers can help to reduce the cause of food waste, could be to implement traceability software.

Traceability allows manufacturers to track and record data of food produce through all stages of production, processing and distribution to the consumer, which could influence how much safe to eat food is wasted.

In recent years, the concept of “farm to fork” has become increasingly popular, with more people interested in where their food comes from. If consumers could trace how long ago and where their meat was slaughtered, packaged and distributed, or if they could see what date their milk was produced and which farm it came from, they may reconsider throwing away food that is safe to eat, reducing waste.

ABB offer traceability software such as Manufacturing Operations Management suite (MOM), which creates a digital trace of a product by integrating all features into a database.

For example, farmers could log all information of their livestock into a central system, including identification number, the age of the animal, what date it was slaughtered or milked, the date of packaging and where it has been distributed. A QR (quick response) code or barcode storing the information could be printed out and applied to the packaging. Once the product is on supermarket shelves, consumers can scan the code to view the product data.

It’s vital that food manufacturers support the reduction of food waste and should be compliant with the ISO 22005:2007 traceability standard as a minimum.

Standardised date labels and traceability will educate the consumer with more knowledge regarding a products journey and process, meaning that consumers have more information at hand in order to make an informed decision when it comes to wasting food.

 

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