Gourmet instant noodles producer, Mr Lee’s Pure Foods, has appointed Monde Nissin Australia to distribute its products to its network of independent stores across all states.
The award-winning brand, founded by Melbourne born entrepreneur Damien Lee after winning his battle with stage 4 cancer, is using only the finest ingredients. Lee’s mission is to shake up instant noodles’ reputation as unhealthy and improve the ready meals category.
The distribution started with NSW, VIC/Tas, SA, WA before rolling into QLD in 2021. The product due to its nature, will be placed in a few sections around the store – Noodles Section, Asian Section and Ready to Eat Lunch section.
“The group was very enthusiastic to have us on board and are moved by Damien’s story and our ‘why’!” -said Greg Longhurst, Mr Lee’s director for Australia. “We are very excited to partner with Monde Nissin and deliver our product to the independent stores sector.”
Mr Lee’s Pure Foods besides Australia, is also selling across Europe and has recently launched nationwide in the USA.