Organic Mylk Chocolate, created by Murray River Organics (MRO) is becoming available nation-wide at Woolworths.
As an application engineer with Henkel Australia, Rocco Mammoliti has held hundreds of LOCTITE maintenance and repair workshops for BSC customers over the years, but there was one such event that still brings a smile to his face every time he recalls it.
“One of the most memorable maintenance, repair and operation (MRO) workshops I’ve ever held was when I had just started working with Henkel a few years ago and I was invited by BSC to present an MRO workshop in the regional town of Koolunga in South Australia,” says Rocco.
“As I parked my mobile training truck at the local agricultural equipment store in this one-horse type town, I found that a crowd of 45 to 50 farmers had turned up for the day. As it happened, that day was very windy so the farmers could not spray their crops and had all decided to join the training, which was amazing because it gave me the opportunity to have great interactions with the farmers. I was also amazed at the farmers’ knowledge of the LOCTITE products. It eventually led to a great day of sales for the business that had invited me there.”
The MRO workshops, as BSC product manager Michael Rowe elaborates, are part of Henkel Australia’s support for the LOCTITE product distributors and end-users alike, wherein experts from Henkel review common failure causes and prevention methods within the relevant industry sector, offering guidance and product knowledge as needed.
“BSC can help organise these workshops for anyone interested to benefit from them. The ultimate goal here is to improve reliability and save time for BSC customers by increasing their knowledge of the products they sell or use.”
A full MRO workshop can take up to 3.5 hours, but Rocco says the Henkel team can also offer condensed versions, introducing the full range of the LOCTITE MRO products from threadlockers to thread sealants, gasket sealants, retaining compounds and instant adhesives. The Henkel team also has the capability of delivering virtual MRO workshops by using advanced online video conferencing tools and have been executing these with great success. This ensures that every customer is looked after and receives the support they need.
“What we often find in these workshops is that the product users, such as the farmers and maintenance specialists, have a fair knowledge of the products they are using. They just need some guidance around the applications,” says Rocco. “We help them understand why and how a product hasn’t worked for their specific application, which is often because the wrong product has been used. It also gives us an opportunity to introduce the latest improvements in the LOCTITE product range.”
While on the topic of improvements in the LOCTITE anaerobic range, Rocco mentions the new global packaging adopted by LOCTITE this year.
“The change in packaging started as an exercise to verify the authenticity of our product range, so customers could be sure their product was not counterfeit. But it became an opportunity to include more product detail and information for customers. By scanning the QR code, customers will have access to the online portal where there is technical data, as well as how-to videos and a mobile product selector guide,” says Rocco.
“We have also recently introduced the LOCTITE 518 Gasket Maker Pen, which makes the job of gasketing metal surfaces, including the disassembled transfer cases on tractors, so much easier for the farmers.”
As a company, Rocco says LOCTITE is constantly improving the formulation of its products. He uses the example of the LOCTITE Instant Adhesive – popularly known as the Super Glue – to demonstrate this.
“When LOCTITE bought the Super Glue technology from Eastman Kodak back in the 1960s, the maximum temperature tolerance of the product was around 70 degrees Celsius. LOCTITE improved that so that now, the LOCTITE Instant Adhesive can withstand temperatures as high as 120 degrees Celsius. Similar technology advancements have been implemented across the entire product range, making them better year after year.”
Back in context, Rocco says the LOCTITE MRO workshops further offer an opportunity for LOCTITE to understand the needs of its customers better.
“As they say, we learn something new every day and what better way to learn than by listening to our customers?”
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Murray River Organics (MRO) has entered the $1.3 billion confectionery market, launching an all-organic and plant-based range of mylk chocolate.
MRO’s GM of Marketing & Sales, Tara Lordsmith, said the question was always “why shouldn’t confectionery be clean?”
“Customer demand for organics isn’t limited to one category, the need for better-for-you products is holistic and we were prepared to branch out to cater to this need,” said Lordsmith.
With a five strong line-up of delicious mixes, the breadth of range makes Murray River Organics the first organics brand to enter the confectionery aisle with such a unique offering.
It is just another major innovative step forward for the brand which is focused on catering to the needs of grocery shoppers around the country who are looking for clean, sustainable food that tastes delicious.
“We believe that affordable organic options belong in every aisle of our supermarkets and we’re proud to be the first in taking these innovative and progressive steps like breaking into the confectionery market with a better-for-you, better-for-the-planet range,” said Valentina Tripp, MRO’s MD & CEO.
The hero of the new range is the Organic Mylk Chocolate Sultanas made with the company’s own organic sultanas. This makes Murray River Organics the only brand in the confectionery aisle to offer a product with own-grown origins.
Notable mentions from the range also include a special appearance by coffee connoisseurs, St. Ali’s with their organic, ethically sourced, skillfully roasted coffee beans joining Murray River Organics organic sultanas for a bitter-sweet blend.
The range is completed with the inclusion of organic raw hazelnuts and almonds and sulphite-free organic apricots picked by Murray River Organics specialist farming partners. All ingredients have been dressed in a silky smooth, organic mylk chocolate making them plant-based, dairy free, gluten free, and of course Certified Organic.
The new launch comes ahead of Australian Organic Awareness Month in September.