Muesli with no added sugars, syrups and oils

MixMyMuesli has officially launched into the market, offering consumers a healthy and convenient breakfast option with 100% no added sugars, syrups and oils.

Frustrated by misleading packaging claims consumers were exposed to on a daily basis, Directors Kris Veleski and Tim Joyce developed the muesli range to fill an obvious gap in the market for a nutritious muesli containing high sources of fibre and no refined sugars.

“We found that many Australian muesli manufacturers were deceiving Australians by promoting trendy ingredients or health slogans on their packaging, despite sugar making up more than 35% of the ingredients in some popular brands. We wanted to create an innovative, delicious muesli that was high in nutrients and offered real health benefits to consumers”, said Managing Director Kris Veleski.

Unlike the majority of muesli brands, these new products contain premium dried fruits, nuts and grains to increase the flavour of the base muesli. The Australian owned and made mueslis are also low in kilojoules, and combine natural, unprocessed and nutrient-dense ingredients.

“Unlike 71% of mueslis that contain added sugar to sweeten their taste, MixMyMuesli has 100% no added sugar across the entire range. The mixes are also low in kilojoules, averaging 1611KJ’s per 100g, which is almost 10% less than the typical muesli in the health food category,” added Director Tim Joyce.

With an average of 5.9g of sugar per serve, MixMyMuesli has been produced using premium dried fruits instead of refined sugar. Research has showed that dried fruits have up to 3.5 times the fibre, vitamins and minerals of fresh fruits, and encompass high amounts of micronutrients and antioxidants.

The range offers seven different mixes for Australian consumers with diverse health needs. The products include Runners Mix, Exotic Low Fat, Goji Berry & Chia Antioxidant, Organic Super Grains, Hi Protein, Café Style Gourmet Muesli and Gluten Free Deluxe.

Low carb, high protein & low GI products direct to your door

Australia’s Herman Brot provides staple foods full of goodness and now customers can order bread, pasta and muesli online and have them delivered directly to their door via Herman Direct.

Customers can choose combination packs starting from as little as 4 items up to a bulk buy box of 16.

Herman Brot launched their three flavours of Protein Muesli back in April complementing their already successful lower carb bread and lower carb pasta products.

Although all products are stocked in select Independent supermarkets and health food stores around the country, Herman Direct provides the opportunity for customers who don’t have a stockist near them, to order online.

Herman Brot’s Christian Coenen believes Herman Direct is the answer for health conscious people to get good quality products to their door.

“We are all about intelligent eating and we don’t want anyone to miss out on the opportunity to include our low carb, high protein and low GI products in their weekly shop,” said Cohen.

“We’ve already had incredible success and feedback on how our products are helping so many people and Herman Direct will now allow people in remote locations and/or people who don’t have a stockist close by, to get hold of our products.”

With incredible high protein, low carb and low GI figures all products are suitable for people with Type II diabetes, health & fitness professionals and people wanting to lose weight.  Created using plant protein, the products are also perfect for vegans and vegetarians.

The available products includes Herman Brot Lower Carb Bread, Herman Brot Lower Carb Pasta, as well as three varieties of Herman Brot Protein Muesli (Peanut Candy, Red Fruits, and Chocolate.

Herman Brot launches into breakfast cereal market

Herman Brot Protein Muesli launches this week and will be available in three flavours – Peanut Candy, Red Fruits and Chocolate.

According to the company, the highlight of the muesli is the amount of plant protein found in each serve.  Peanut Candy contains 47 per cent protein, Red Fruits contains 44 per cent protein, and Chocolate contains 44 per cent protein.

“In a market where most breakfast cereals have minimal nutritional value, are often full of hidden sugars and promoted to consumers as healthy (using creative and gimmicky marketing techniques); we are proud to once again be launching a staple food with no artificial colours or preservatives, and products that have macros that are very hard to compete with,” said Herman Brot’s Christian Coenen.

“With incredible high protein, low carb and low GI figures – the muesli is suitable for people with Type II diabetes, health & fitness professionals and people wanting to lose weight.  Created using plant protein, the products are also perfect for vegans and vegetarians.”

The muesli will be available in select independent supermarkets and health food stores in SE QLD from today and will roll out into wider QLD, NSW, VIC and SA over the next couple of weeks.  It will also be available online from the HB Direct store from early May.


Muesli and muesli bars

Carman’s, the 2016 naming rights partner of the Carman’s Women’s Fun Run, will donate 20 cents to the Breast Cancer Network Australia (BCNA) for every special edition very pink package of Carman’s muesli and muesli bars that is sold.

The limited edition packaging will feature on Carman’s Super Berry Muesli and Super Berry Muesli Bars, made with cranberries, blueberries and goji berries, which will hit supermarket shelves in time for Breast Cancer Awareness Month in October.

Manufacturer: Carman’s

Launch date: 1 October 2016

Ingredients – Super Berry Muesli:

Whole Grain Oats, Fruit10% (Berries [Cranberries 2%, Goji Berries 1%, Blueberries 1%], Currants, Coconut 2%), Nuts 9% (Almonds, Pecans), Seeds 9% (Sunflower Seeds, Sesame Seeds, Pepitas1%), Golden Syrup, Sunflower Oil, Cinnamon.

Ingredients – Super Berry Muesli Bars:

Carman’s Muesli Blend 79% (Whole Grain Oats 47%, Fruit [Berries (Cranberries 4.3%, Goji Berries 2.9%, Blueberries 1.4%), Currants, Coconut 2.9%], Seeds 14% [Pepitas, Sunflower Seeds, Sesame Seeds], Sunflower Oil, Nuts 7% (Almonds, Pecans), Golden Syrup, Oat Flour, Cinnamon), Glucose, Natural Vanilla Flavour.

Both these products are suitable for a vegan diet.

GI RATING 50 = LOW GI (Foods with a low glycaemic index (GI) help control hunger and provide more sustained energy).

Shelf Life: 1 year

Packaging: Box

Country of origin: Australia

Brand Website:


Gluten Free Muesli with Dates & Toasted Coconut

Product Name: Thankyou Gluten Free Muesli with Dates & Toasted Coconut

Product Manufacturer: N/A

Launch date: Monday 7th September

Ingredients:    Seeds (32%) (Sunflower Kernels, Linseeds, Pepitas, Buckwheat, Chia), Fruits (Dates (7%) (Dates, Rice Flour), Raisins, Coconut (4%) (SO2 free)), Nuts (Cashews, Almonds), Puffed Rice (Rice Flour, Rice Bran), Rice Flakes (Rice Flour, Fructose, Salt Emulsifier (471)), Brown Sugar, Honey, Sunflower Oil, Puffed Millet, Cinnamon, Natural Flavours, Natural Antioxidant (Mixed Tocopherols (307b) (Contains Soy)).

Shelf Life: 1 year

Packaging: N/A

Brand Website:

Describe the product: This gluten free muesli actually tastes amazing. It’s packed full of all your fave wholesome ingredients− dates and toasted coconut, mixed together with roasted (and perfectly crunchy) nuts, sunflower seeds, linseeds, pepitas, and chia.

Contact Email:

New Code of Practice clarifies whole grains across the food industry

A new Code of Practice has been developed to ensure consistent messaging on the whole grain content of foods to set a standard for labelling the widely-ranging content food choices.

The Code of Practice for Whole Grain Ingredient Content Claims incorporates the latest consumption and research trends to present suggestions on the best method to educate consumers on searching for whole grain foods.

Delegates and representatives from 15 major companies who took up a leadership role in signing up were brought together to align their use of whole grain ingredient content claims.

Grains and Legumes Nutrition Council (GLNC) Code Manager, Chris Cashman, said “Consumers are being provided with more consistent descriptions on foods via the use of the whole grain claim levels, the whole grain Daily Target Intake statement and factual statements about the whole grain content of foods aligned with the Code on pack and in product promotions. This allows them to seek out foods higher in whole grain.”

In order to ensure the ongoing success of the Code, continued uptake by the food industry is needed across the spectrum of products eligible to use whole grain claims.

Whole grain foods are not only universally endorsed by evidence based Dietary Guidelines around the world, recent reviews continue to support higher whole grain intakes for improved health.

GLNC is committed to educating consumers on the benefits of whole grain through its communications strategy and its cooperation with the food industry, closing the gap between whole grain intakes and whole grain recommendations for adequate nutrition and disease risk reduction.