Nestlé has launched the first product developed by its new incubator team in China.
Xingshan is a new brand of ready-to-drink herbal drinks and soups made with traditional Chinese ingredients, for busy urban professionals.
The range includes three herbal drinks and three herbal soups.
The key ingredients are rose, pomegranate, tremella and mushroom.
The launch shows how Nestlé is leveraging new innovation platforms and internal incubators to speed up product development, to meet rapidly changing consumer tastes.
Xingshan went from initiation to launch in eight months.
It will first be sold on e-commerce platforms.
Xingshan was jointly developed by the new Nestlé China incubator team and Nestlé brand Totole.
The products build on many years of research by Nestlé research and development in China.
They showcase the benefits of Chinese medicine and cuisine by carefully selecting traditional ingredients and maximising their nutritional value with modern technology.
Nestlé Greater China CEO Rashid Aleem Qureshi said in response to the rapid changes in China’s food and beverage industry, Nestlé accelerated the improvement and testing of its innovation business model over the past two years to create a multidimensional, sustainable innovation strategy.
“For over 150 years, Nestlé has been dedicated to the same mission – enhancing quality of life and contributing to a healthier future.
“Our innovation team, with over 100 ongoing projects, will bring consumers more choices through a variety of healthy products over the next two years,” said Qureshi.
Nestlé Greater China CMO Nini Chiang said Nestlé’s multidimensional innovation strategy is supported by three key levers.
“Besides developing the company’s basic operations through accelerated innovation and improvement, we are enhancing the consumer experience through various approaches including consumption patterns and consumption venues, addressing new market needs through Nestlé’s Incubator program,” said Chiang.