Following the launch of Califia Farms Oat Barista Blend into coffee shops last year, including across the Toby’s Estate café network; the popular new plant milk is now also available to purchase in IGA supermarkets and other independent retailers nationwide.
According to Dan Kaplan, national business manager for Califia Farms Australia, the plant milk category grew by 82 per cent in 2018. Plant-based milks now account for 7 per cent of all milk drunk in Australia.
“Dairy-free milk is huge right now as more people have become aware of the health and environmental benefits of a plant-based diet. While oat is still relatively new in the market compared to others like almond and soy, it’s fast becoming the new favourite with consumers, particularly as it’s one of the most sustainable plant milks on the market,” said Kaplan.