Confectionery brand Cadbury has named Australian Olympic champions Sally Pearson and Anna Meares as ambassadors in the lead-up to the 2016 Rio Olympics.
The chocolate-maker announced the champion hurdler and track cyclist as ambassadors yesterday as part of its “bring the joy” campaign.
Lauren Fildes, chief of strategic partnerships and events at Mondelēz International (Cadbury’s parent company), said that the sponsorship was a way of expressing the brand’s identity through to the Olympics.
“Sponsorships, really are also there to be relevant at a time a major event is on,” she said.
“And obviously there’s not a better event that happens every four years where the world comes together and celebrates athletes at such a high level.”
In what could be considered a natural fit – supplying athletes with energy-laden products, Mondelez International is now the official chocolate, candy, biscuits and spreads partner of the Australian Olympic Team (AOC), through brands including Cadbury, The Natural Confectionary Company, Oreo, Ritz, Vegemite and Kraft Peanut Butter.
We’re absolutely thrilled to support the Australian Olympic Team – as a country and as a company,” said Amanda Banfield, Managing Director Australia & New Zealand, Mondelez International. “Our brands bring joy to millions of Australians every single day and we are looking forward to our exciting partnership and celebrating our Australian Olympians competing at this iconic sporting event”.
Fiona de Jong, Chief Executive of the Australian Olympic Committee, said “The Australian Olympic Committee relies on the generosity of corporate Australia to send our Australian Olympic Team to Rio 2016. In this partnership we have a very real, collaborative opportunity to make Olympic dreams come true for our young and talented Australian athletes, and help bring joy to their accomplishments”.