Global potato protein market to reach $ 128.9 Mn by 2029

The global potato protein market size is expected to reach $222mn by the end of 2029. According to a study, the market will show a steady rise at 4.3 per cent CAGR between 2019 and 2029. According to the report, the rising demand for healthier and plant-based food alternatives will stoke growth of the market. The report offers a comprehensive insight into the market. It covers key growth drivers, restraints, opportunities, and prevailing trends. It uses unique research methods to offer the most accurate analysis of the market. The report profiles some of the leading market players examines the impact of their growth strategies on the overall market.

It includes in-depth insights into the potato protein market. Some of these are:

  • The estimated value of the market was at $145 Mn in 2019. Through the course of the report’s forecast period, the market is exhibited to show a steady pace of growth.
  • Regionally, North America emerged as a key market for potato protein.
  • Europe and Latin America will report steady rise as key markets for potato protein.
  • Among potato protein types, concentrates will witness high demand through the forecast period.
  • Key players are likely to focus on introducing new products to stay relevant in the market.

“In the coming years, the potato protein market will gain impetus from the rising demand in developed regions. The rising demand for healthier meat alternatives and inclination towards plant-based protein will increase potato protein sales in regions such as North America, Europe and Latin America,” said a lead analyst.

Increasing application in food and beverages sector to boost growth
Potato protein is widely used in infant formulas, food supplements and dairy products. Therefore, the increasing consumption of dietary protein will bode well for the market. Furthermore, the market is expected to gain from the expansion of the food industry. Because countries such as China, India, and Brazil exhibit high food demand, they are identified as some of the most lucrative markets for potato protein. In addition to this, the rising health consciousness among consumers will enable growth in the market

Who is winning?
Some of the leading players operating in the potato protein market are (Avebe, Tereos, Agrana, Roquette, Omega Protein, Pepees Group, Emsland Group, Meelunie, KMC Ingredients, Südstärke, AKV Langholt, PPZ Niechlow and others.

As a result of increasing competition, potato protein manufacturers are focusing on expanding their product portfolio and improving sourcing processes. Their expansion strategies are further aided by agreements between them and local players across emerging market. These companies are particularly focusing on catering to changing consumer preference across various applications.

In addition to this, mergers and acquisition remains a popular strategy among market players. Companies intend to expand their regional footprint through strategic collaborations

Commercial opportunities for potato waste

Four of the largest potato producers in Australia want to convert 100 per cent of their potato waste into commercial benefit through their partnership with the Fight Food Waste Cooperative Research Centre (CRC).

Over the next three years, The Mitolo Group, Zerella Fresh, Thomas Foods International Fresh Produce, The South Australian Potato Company, together with Industry Association; Potatoes South Australia Inc, and the University of Adelaide will invest nearly $1m in this research and development to save up to 100,000 tonnes of potatoes currently going to waste every year.

Chief executive of Potatoes South Australia, Robbie Davis, said that this is a fantastic opportunity for Australia, particularly South Australia as it is the largest potato growing state.

“We are seeing up to 40 per cent of potatoes rejected because they do not meet retail specifications. At the same time Australia is importing 20,000 tonnes of potato starch each year, and it just doesn’t make sense that we’re not using these huge volumes of potatoes for alternative purposes,” she said.

A large focus of this project is the potential development of an Australian potato starch industry which would provide additional revenue for Australian potato companies; potentially $1,000 a tonne for extracted starch instead of the current value of $0-10 a tonne for the waste.

“Potato starch is used broadly across the food industry, for bioplastics and packaging, to coatings and adhesives. We also want to use the waste from the waste, so after extracting the potato starch, there will be further opportunities using the residual waste from this first stage,” said Davis.

The four Australian potato companies that have partnered with the Fight Food Waste CRC are leaders in their industry and recognise the opportunity this represents to the industry.

Professor Vincent Bulone from the University of Adelaide is leading this research project from his world-class analytical centre for complex carbohydrate analysis, Adelaide Glycomics. The project is in line with the University’s industry engagement priority on agrifood and wine.

“There are different forms of starch in potatoes that can be used in different products. For example, existing research suggests that the less digestible starches in potatoes, the so-called ‘resistant starches’, can be used to make superior pre-biotics that help prevent infections,” said Bulone

“Another known starch component can be used to engineer low GI foods, and the skins of the potatoes themselves contain bioactives that can be used for a range of commercial products like nutraceuticals.”

Fight Food Waste CRC CEO Dr Steven Lapidge is thrilled to have such a transformational project underway so early in the Fight Food Waste CRC’s journey, and sees the partnership between all of the potato producers as a great example of what CRCs can achieve.

“We’re looking to develop new products from current waste streams that will deliver additional profit to potato producers through domestic and export sales.

“Through investing in research and development we aim to deliver new high-value commercial opportunities for the participants of this project.

“This project is exactly what the CRC is all about; delivering real benefit for Australian businesses across the whole of the value chain.”

Crop production hit by unfavourable seasonal conditions

In its Australia crop report – February 2020, ABARES says production prospects for summer crops in Queensland and northern New South Wales remain well below average.

Peter Gooday, acting executive director of ABARES, said that this is an extremely trying time for many crop growers, especially those in New South Wales and Queensland.

“Summer crop prospects were adversely affected by unfavourable seasonal conditions in December that further depleted soil moisture levels to well below average in most summer cropping regions and to record lows in some others”, Gooday said.

“With the planting of summer crops in Queensland and northern New South Wales now largely complete, we expect planted area and production to be lower than our forecasts of December 2019.

“This largely reflects seasonal conditions in December that were more unfavourable than expected.

“Rainfall in late January and in February was largely too late to plant more grain sorghum in southern Queensland and northern New South Wales.

“The Bureau of Meteorology’s latest three-month rainfall outlook indicates that for most summer cropping regions in Queensland and northern New South Wales rainfall is more likely to be below average than above average from March to May.

“We are likely to see a 66 per cent decrease in summer crop production down to 878,000 tonnes.

“Cotton production is forecast to fall by 72 per cent to around 135,000 tonnes of lint and 191,000 tonnes of seed.

“Grain sorghum production is expected to be down by 77 per cent to around 292,000 tonnes.

“Rice production will remain low at around 54,000 tonnes due to low water allocations and high water prices.

“ABARES’ winter crop production estimate for 2019-20 will remain largely unchanged from our forecast of December 2019 at around 29 million tonnes.

“Higher than expected barley and canola production is estimated to have largely offset lower than expected wheat production.”

High-tech hub fast-tracks premium potatoes from paddock to pot

Thomas Foods International Fresh Produce has installed a world-first Spectrim potato grading line as part of enhancements to its Penfield Gardens-based production facility.

The company’s CEO, Rod Knight, said the multi-million dollar Compac potato sorting and grading technology ensures a new level of accuracy and consistency for supermarket retailers and our export partners to deliver the most accurately graded potatoes into the hands of consumers.

“The fully-automated Compac sorting machine offers a maximum production capacity of 45 tonnes per hour and a streamlined sorting and packaging timeframe can see delivery to SA-based retail distribution centres on the very same day they are processed,” Mr Knight said.

“The clock is always ticking when it comes to bringing fresh food to market and offering much faster but more accurate processing allows us to sort, pack and deliver potatoes to Victoria and NSW overnight and as quick as two days to Queensland,” he said.

“That means consumers can enjoy fresher potatoes that have been assessed using technology that pays an appropriate level of respect to the ongoing efforts of farmers who have worked hard to grow amazing local-produce for people to enjoy.”

The upgraded facility was designed with the goals of fast delivery, consistency in quality, and food safety. It features a 12 lane Compac sorter with Spectrim grading technology, advanced packing equipment, and automated pallet weighing, packing and wrapping processes.  Spectrim, with nine cameras on each of the 12 lanes, ensures 100% inspection of each potato using multiple colour and infrared wavelengths.

The high-tech grading technology sees each potato scanned for even minor damage, such as early rots or bruises, that has been difficult for the industry to detect using previous technologies or even the naked eye. The camera technology makes a grade allocation based on the results so consumers can have confidence in the quality choices they make when shopping.

“More than 200 images of every potato are taken by Spectrim sensors and cameras, while superior lighting ensures even illumination power and consistency to better support the high-tech grading process. Cleanliness is also taken to a new level by having processing lines fitted with premium easy-to-clean stainless-steel features to maintain the very highest standards of hygiene,” Mr Knight said.

“The increased grading accuracy also has benefits for our supply chain by enabling us to expand our previous quality control reporting. This information can then be used to provide detailed defect and yield information to assist farm planning and agronomy,” he said.

“The fresh produce manufacturing industry is becoming increasingly sophisticated and consumers are far savvier and more discerning than ever, so it is important that as a market-leader Thomas Foods International Fresh Produce incorporates leading-edge technology and automation to deliver on those expectations and keep setting the gold standard in the industry.”

“Investing in this world-first technology and bringing it to our South Australian operations underpins our ongoing support of our own farming assets and local farmers. By which we are delivering high-quality produce to consumers, and this reflects our commitment to the community as an employer of choice and industry leader.”

Thomas Foods International Fresh Produce processes more than 60,000 tonnes of  potatoes per year, which are then provided to Coles, Woolworths and other major distribution centres across Australia, along with exporting to the world.

Red Rock Deli launches new range of Sweet Potato Crisps

Red Rock Deli, has released a new range of Sweet Potato Crisps. The new product joins Red Rock Deli’s existing range of Potato Crisps and Red Rock Deli Style Dips.

The new Red Rock Deli Sweet Potato Crisps are prepared using only the finest quality Australian sweet potatoes, according to the company.

Three flavour combinations are available – Roast Garlic, Rosemary & Thyme, Green Chilli & Coriander and Sea Salt.

“The success of Red Rock Deli has been built on providing unique tastes and textures with flavour combinations that capture our consumers’ imaginations. Our new Sweet Potato Crisps continue the brand’s journey of innovation and taste discovery,” said Robyn Quinn, Marketing Director, Red Rock Deli.

The company said that Red Rock Deli Sweet Potato Crisps are cooked in 100 per cent sunflower oil, and have no artificial flavours, preservatives or added MSG.