Meluka Australia releases Original Raw Honey Probiotic

Meluka Australia’s has released its Original Raw Honey Probiotic Concentrate in Australia.

The biofermented concentrate is aimed at everyday Australians in helping improve digestion, boost immunity and support weight management.

Made possible thanks to Meluka Australia’s innovative bio-fermentation process, Meluka Pro-Culture Honey, the probiotic raw honey concentrate can be used in helping with everything from irritable bowel syndrome, to maintaining a healthy and balanced gut microbiome or assisting with Crohn’s disease. With a recommended daily dosage of 15ml, it can be used as a daily dietary supplement and it may also be mixed in with juice, smoothies or added to salad dressings.

New niche beverage category expands quickly

In mainstream grocery, strong sales performance is critical to hit hurdle rates and avoid deletion. In less than one year since launching in Woolworths, Mojo Crafted kombucha has achieved this, according to the company. Woolworths has also doubled the product range  with new flavours Passionfruit and Turmeric.

Mainstream grocery is not the only retailer expanding probiotic beverages for customers.  Independent grocery is also cashing in on the market in Australia, at a retail level pushing around $70 to $80 million a year.

Metcash Convenience recently selected Mojo Classic as the first kombucha nationally available through the independent network. IGA, Foodland, Super IGA, The Friendly Grocer and Foodworks stores will offer 13 Mojo kombucha flavours under the Classic and Mojo Crafted ranges, all in 330ml bottles.

The product is a fermented, sparkling tea containing active enzymes, organic acids and proven probiotics. According to the company, the certified organic, vegan friendly and gluten free beverage offers a range of health benefits, including gut health, vitamin B12 and immune support.

“Launching our full range of flavours in more channels means consumers win and we do too,” said Andrew Buttery, business development manager for Mojo Crafted.

“It’s a huge investment in refrigerated space in independent stores with a traditionally smaller footprint.”