Traceability software for meat processors

The SIMBA (Specialized Inventory Management with Barcode Accuracy) system solves the problem of how to track processed products and produce high quality finished goods labeling.

The updated deconstruction process provides easy traceability of individual primal cuts, by products and scrap, tracking back to the original carcass. SIMBA can be integrated to most scales for proper weight measurements and also tracks carcasses and finished goods boxes to multiple locations.

Yield reporting SIMBA allows production line workers to change content of product labels with a fingertip on the computer or touch screen, capturing product weight information and printing a label with a barcode identifier for that case or carton.

That information is stored in the SIMBA Office system, and given a clean input and output, SIMBA is then able to calculate yields per line, per day, etc.

SIMBA’s inventory system provides current inventory of processed cartons. Cartons can be accumulated onto a pallet and tracked by a single pallet identifier. This integrated system gives the user complete reporting of the product from receiving to shipping. The cartons or pallets can be stored and tracked by location.

Key results from implementing the SIMBA software include increased production speed; the ability to get real-time, accurate production reports and yields; to fulfill traceability requirements; to report accurate inventory on the fly, to print professional looking carton and pallet labels in unlimited formats.

For more information go to https://dynamic-systemsinc.com/software/meat/

 

Positive outlook for Australian sheep producers in 2017

The New Year should see the Australian lamb and sheep market benefit from reduced supplies and positive demand from domestic consumers according to the Meat & Livestock Australia’s (MLA) 2017 Sheep Industry projections.

MLA’s Manager of Market Information Ben Thomas said lamb slaughter is projected to be 22 million head for 2017, down 2% from the estimated 2016 level.

“While this is a decline year-on-year, 22 million head is still in line with the long-term growth trend observed over the past decade,” Mr Thomas said.

“Breaking the annual processing down to a quarterly basis, it is anticipated that the June and September quarters will be when supplies are the tightest. Lamb availability in the March quarter on the other hand, is likely to benefit from carry-over stocks from the final months of 2016, when extremely wet weather delayed many lambs coming to market.”

Assuming average seasonal conditions and a return to normal lamb marking rates, the numbers of lambs processed are anticipated to increase to 23 million head by 2020.

Thomas said Australian lamb production for 2017 is projected to ease 2% to 492,000 tonnes carcase weight (cwt), and while this is a year-on-year decline, the volume is in the realms of record territory.

“The Australian domestic market is anticipated to remain the largest consumer and account for 48% of production, or 237,000 tonnes cwt, with many encouraging signs coming from the market,” he said.

“For instance, domestic per capita consumption has stabilised in recent years, while at the same time the weighted average retail price has been increasing.

“To put this in perspective, domestic lamb retail prices in 2016 averaged just 10 cents shy of the record high set in 2011, at $14.51/kg, and per capita consumption is 8% higher now than what it was then.”

On the export front, Australian lamb shipments are anticipated to ease 4% year-on-year in 2017, to 220,000 tonnes shipped weight (swt).

“While this will be the third consecutive year of slightly lower exports, volumes are still in excess of 200,000 tonnes swt – a level breached for only the first time in 2013. The major markets are likely to again be the US, China and the Middle East,” Thomas said.

A recovery in lamb exports is forecast from 2018, with volumes expected to reach a record 235,000 tonnes swt by 2020.

“The longer-term export outlook should be underpinned by further growth in demand in Asia, especially China, the US and the Middle East, a lower Australian dollar, diminishing New Zealand exports, and Australia’s projected growth in production,” Mr Thomas said.

“Uncertainty surrounds the impact of Brexit on access to both the UK and EU. If negotiations result in expansion of Australia’s meagre sheepmeat access to these markets, it could provide a significant lift to exports and prices.”

RSPCA encourages Australians to eat humanely this Christmas

As Christmas approaches and families begin planning their menu for the big day, RSPCA Australia is encouraging consumers to shop humanely at the supermarket.

Demand for ethically-produced ham, turkey and chicken is high at this time of the year, but with so many different labels on products it can be challenging to know which claims to believe.

“Four out of five Australians believe that it’s important that meat, eggs and dairy products sold in Australia are farmed in a humane and ethical way ,” said Hope Bertram, Humane Food Marketing Manager, RSPCA Australia. “Shoppers wanting to cut through the confusion should choose RSPCA Approved.”

First founded in 1996, the Approved Farming Scheme is part of the RSPCA’s ongoing efforts to improve the lives of Australia’s most intensively farmed animals.

In the twenty years since the Scheme began, 805 million hens, pigs, chickens and turkeys have benefited from significantly better conditions on farm.

The commitment of retailers like Coles and Woolworths to sourcing RSPCA Approved chicken for their own brand ranges has seen the Scheme experience exponential growth in the last two years alone.

“When the Approved Farming Scheme started, there was far less consumer awareness around animal welfare in farming,” said Ms Bertram. “Now people are more conscious of the impact their choices have on farm animals.”

“RSPCA farming standards are grounded in science and go beyond legal requirements in ensuring that animals are farmed in a way that meets their physical and behavioural needs.

“By choosing RSPCA Approved, hens can nest, chickens can perch, turkeys can peck and pigs have space to roam.

“That’s why shoppers looking to purchase higher welfare food this Christmas should look for the RSPCA Approved label.”

Auspack continues to grow processing for 2017

Processing machinery will continue to be a critical focus for AUSPACK 2017 with an impressive list of companies that have already signed up to exhibit and with an inaugural Processing Day held on Wednesday March 8, 2017.

According to Mr Luke Kasprzak, Portfolio Director – Industrial Division, Exhibitions and Trade Fairs, ‘companies such as TNA Australia, Heat & Control, Walls Machinery, Krones and JL Lennard are just some of the processing exhibitors returning in 2017,’

“In addition we have international processing companies such as Haver & Boecker and FB Propak as well as local Viking Food Solutions and first time exhibitors Aurora Process Solutions also exhibiting next year,” Mr Kasprzak said.

Within Packaging and Processing Week, AUSPACK will also feature an inaugural PROCESSING DAY on Wednesday March 8, 2017. “Multiple processing events will be held throughout the day with dedicated educational sessions, workshops, meetings and networking gatherings.

Processors and processing machinery suppliers will discuss issues industry is currently facing and learn how latest technology can help them to overcome those.”

“The processing equipment side of AUSPACK continues to grow with more processing content then ever before. This will add true value to the visitor experience at the show so we encourage anyone involved in processing to register and attend this main event for processing and packaging industries.”

AUSPACK 2017 will be held on the 7-10 March at the Sydney Showground and free registration is now open. To register, please visit www.auspack.com.au

PET bottle making stability increased with less energy

Production lines for still beverages utilising nitrogen dosing can now also take advantage of the Sidel StarLite PET bottle base with the launch of the Sidel StarLite Nitro version.

The new base ensures bottle resistance and stability, even under extremely high temperature conditions, while also providing benefits in terms of both lightweighting and energy saving.

The new non-petaloid StarLite Nitro base utilises a unique shape that significantly increases base resistance and stability.

This means the new base design can simultaneously increase PET bottle rigidity by enhancing resistance to the internal pressure created by nitrogen dosing, even in harsh conditions, while lowering package weight and energy consumption.

It also offers packaging design differentiation and optimised aesthetics, importantly without compromising product safety. The StarLite Nitro base takes all the benefits of the StarLite base, introduced in 2013 for the production of still and carbonated beverages bottled in PET, which has been recognised as the ‘Best Environmental Sustainability Initiative’ at the 2013 Global Bottled Water Awards.

The Sidel StarLite Nitro base ensures improved PET bottle quality without compromising strength and increases stability throughout the entire supply chain. It enables producers to increase bottle resistance to deformation in any production environment.

“The large and stable surface upon which the bottle stands, combined with other structural elements within the bottle design, enables the formed PET bottle to better withstand the internal pressure caused by the addition of nitrogen and improves bottle stability during conveying, depending on the wall thickness of the base,” says Vincent Le Guen, Vice President, Packaging & Tooling at Sidel.

PepsiCo gets gender equality award

PepsiCo Australia has been awarded the Workplace Gender Equality Agency ‘Employer of Choice for Gender Equality’ citation for the third year in a row.

The Employer of Choice for Gender Equality (EOCGE) citation has been given to the top 100 organisations in Australia that meet the stringent criteria for best practice in promoting gender equality. PepsiCo Australia is leading the way for the food and drink industry – and the only FMCG company on the 2016 citation list.

This accolade is in recognition of PepsiCo’s ongoing commitment and effort to workplace gender equality through encouraging work life quality and flexibility in the workplace; supporting women at all levels of the organisation to progress into more senior positions; and ensuring pay equity within the business.

CEO of PepsiCo Australia & New Zealand, Robbert Rietbroek said: “We are delighted to have received this recognition for the third year in a row – and the only FMCG to do so. We recognise the importance of creating a diverse and inclusive workforce where both men and woman can thrive.

“When it comes to supporting female talent we have a strong track record, with over 40% of senior roles across the business filled by women and almost half of our ANZ executive leadership team are female. We value and actively promote flexibility and work life quality across the organisation.”

To signify PepsiCo Australia’s ongoing commitment to gender equity, CEO Robbert Rietbroek became a Pay Equity Ambassador earlier this year, to signify his personal commitment to ensuring that PepsiCo people processes are free of bias to achieve equity and pro-actively manage pay equity.

WGEA Director Libby Lyons said: “WGEA data shows there is progress towards gender equality in Australian workplaces, but it is too slow. It is only through more employers adopting leading practices to promote gender equality in the workplace that we will see the pace of change pick up.

“That’s why it is so encouraging to see more than 100 organisations meet the very high standard required to receive the WGEA Employer of Choice for Gender Equality citation this year.

“I congratulate all the 2016 citation holders for their commitment and recognition of the strong business case for gender equality. I hope to see continued growth in this community of leading practice employers.”

Asahi releases Mist Wood Gin

Asahi has introduced Mist Wood Gin, designed as an alternative to sparkling, wine and spirits.

Employing principles of apothecary when creating the flavour combinations, Mist Wood Gin challenges the preconceived gin experience by steering away from the traditional tonic-based mixes. Instead, English pot-stilled gin is used and then matched with curated fruit, citrus and bitter flavours to create new taste sensations.

With four varieties available – Apple, Orange and Bitters, Grapefruit and Lime, and Elderflower and Lime, each blend combines contemporary flavours that result in what the company called “a sophisticated ready-to-drink beverage.”

The Mist Wood Gin range has to date won two gold medals at the 2016 Global Spirits Masters.

With the Apple and Grapefruit and Lime both being awarded top prize, the Orange and Bitters and Elderflower and Lime varietals also took out silver medals within the pre-mixed category.

Gin is fast becoming the beverage of choice as it surges in popularity – rapidly encroaching on a territory dominated by vodka, gin has experienced a 20 per cent growth in the average number of monthly drinkers nationwide, the company said.

Containing a 5 per cent ABV in 320ml bottles, Mist Wood Gin is available in in 4 packs, or 6 x 4 pack cases.

Hilton Food Group to open $115m meat plant in Queensland

According to reports, UK-based meat processor Hilton Food Group has announced the opening of a new meat processing facility in Queensland.

The facility will be primarily supplying Woolworths  and will be capable of supplying Woolworths stores across both Queensland and parts of New South Wales, with beef, lamb, pork and other meat products.

The company is now in the process of acquiring an appropriate site for the facility and securing the relevant government approvals.

“It is proposed that Hilton’s Australian subsidiary, Hilton Foods Australia, will finance the new food packing facility, with current target for the commencement of production of 2020,” a company statement said.

Asahi Beverages & Wipro partnership recognised with award

Asahi Beverages, the Australia New Zealand business of the Japanese beverage giant and Wipro Limited, a leading global information technology business services company, have been jointly recognised for the ‘Best BPO Sourcing’ partnership of 2016 by the ANZ Paragon Awards, presented in Sydney.

Now in their sixth year, the Paragon Awards honour and recognize companies that have demonstrated ground-breaking and innovative approaches to sourcing, resulting in a positive impact on their clients’ businesses.

Wipro and Asahi Beverages entered into a multi-year contract in September 2014 to jointly innovate, improve organizational efficiencies and enhance customer satisfaction for the beverage company.

Wipro developed a Process Migration Solution that enabled Asahi Beverages to make a robust transition of shared services by mitigating the risks. The solution was delivered through a combination of process migration levers, procedures and tool sets.

Peter Dalins, General Manager, Enterprise Solutions, Asahi Beverages, said, “We are proud to have won this award jointly with Wipro. Our partnership with Wipro is of key strategic value to us. Wipro has understood many critical elements of our business, and has also helped us improve services to our internal and external customers.”

Coca-Cola launches Aussie summer ‘sweat smasher’ with sports stars

Coca-Cola  has announced details of Powerade’s new Australian Summer campaign ‘Smash the Sweat’.

The campaign is designed to encourage consumers to smash the sticky, humid conditions associated with the season through the launch of limited edition Powerade sport-themed ‘shrink packs’ aimed at generating cut-through during the key summer period.

The strategy, said the company, revolves around tapping into the Aussie’s love of sports through collectable summer sports-themed packaging, featuring imagery from a range of sports including rugby, cricket, basketball, tennis, soccer and athletics.

The signature packs are signed by sporting legends and Powerade Ambassadors Greg Inglis, Mitchell Johnson and Andrew Bogut.

Appearing from early November, the limited edition packs will be promoted in-store at point-of-sale and supported on social media channels in the build up to summer.

As the summer sport season kicks off, the campaign will be boosted through outdoor media calling on consumers to ‘Smash the Sweat’.

Sarah Illy, Brand Activation Manager, Powerade, said: “We all love an Aussie summer, but with the hot, sticky conditions it becomes even more important to stay hydrated. So this summer we are challenging people to ‘Smash the Sweat’. Being a sports-obsessed nation, we decided to tap into that trend through our collectable sport-themed packs to encourage people to be active and stay hydrated.”

“The limited edition bottles have been inspired by Australian sporting legends with the objective of keeping Powerade ION4 top of mind for rehydration needs. Powerade ION4… is scientifically formulated to help replace four of the electrolytes lost in sweat and is an ideal way to ‘Smash the Sweat’ this summer,” said Illy.

 

Have we finally entered the age of the Chato?

Potato has long been in the staple diet for the Australian diet. However, with rising global consumerism and increasing concerns over food security, the market looks to be turning towards alternative and more sustainable food sources.

Australian inventor Andrew Dyhin from PotatoMagic in Melbourne has claimed to have achieved a breakthrough to save wasted potatoes.

In 12 years of what he has coined as “intense research”, Dyhin has developed what he has coined the “chato” that looks like a block of cheese, melts like cheese but all potato. Furthermore, according to Mr Dyhin, the potatoes are peeled and processed with no added ingredients making it a reportedly eco friendly process.

The “chato” can be melted or sliced like a cheese, cut into cubes and served as a salad, or mixed with water and additional ingredients to make any consistency of liquid including dips, aoli and custard.

With over roughly 75000 tonnes of potatoes wasted annually in Australia, Dyhin sees an opportunity to push the “chato” product into a commercialisation phase and attract investors with a target to set up a pilot production plant within a year.

“Food security is a very important issue and we need to look at products that have more yield per hectare, like potatoes.”

“And also how we use that yield. Something like 25 per cent of all potato that is grown doesn’t make it to the plate, mostly because it’s not pretty enough for the shelves,”  Dyhin said.

“While he’s proud of the work he’s doing, he said the bigger issues at play are food security and the environment, and chato could help feed the future population of Australia and the world.”

“We need to find alternatives to animals and intensive agricultural practises. With chato we can take any potato, especially the ones that will just be thrown away, and make something that’s delicious and versatile. We can make the most of what we have,” added Dyhin.

New food grade grease improves bearing performance

Schaeffler Australia has introduced FAG Arcanol FOOD2 grease which is designed to be sturdier and more energy saving than other lubricants on the market.

The latest FAG Arcanol FOOD2 grease not only meets strict sanitation standards, but also copes with high stresses and ambient conditions. It is also kosher and halal certified.

“Bearings typically used in the food and beverage industry are tapered roller bearings and angular contact ball bearings.”

These are bearings that are subjected to the most extreme stresses, so reducing friction is a big advantage which improves the bearings’ starting behaviour and reduces power consumption,” says Mark Ciechanowicz, Industrial Services Manager, Schaeffler Australia.

“The other major advantage of the FOOD2 grease is that it maintains its fluidity in cold environments, as low as -30 degrees Celsius. This is important for food and beverage manufacturers working with refrigerated environments,” said Ciechanowicz.

High speed production camera

Fastec Imaging’s IL5 High-Speed 5MP Camera enables you to record any production equipment moving or turning at high-speed, such as drives, motors and bearings, and vibration or alignment problems.

It is also provides performance analysis or troubleshooting using slow motion replay. For analysis or troubleshooting using slow motion replay, so you can see what you have been missing with normal speed video.

With four models to choose from 2560 x 2080 @ 230fps to 800 x 600 @ 1650fps, there is an IL5 to fit your application needs.

All models record over 3200 fps at VGA resolution and more than 18,000 fps at smaller resolutions.

Built for flexibility and ease of use, the Fastec IL5 camera can be controlled over Gigabit Ethernet via Fastec FasMotion software on your PC/Mac or via the built-in web interface with your favorite web browser on your PC, Mac, tablet, or even your smartphone.

Using the (LR) FasCorder Mode, the camera can be operated as a regular camcorder to record and pause as needed and follow the action.

Then stop recording and review what you have. You can then append additional footage, even after a power cycle.

Drop the ‘xenophobic’ attitude to trade says AIFST

At the recent 49th Annual Australian Institute of Food Science and Technology (AIFST) Convention in Brisbane, most leading Australian food and agribusiness industry experts agreed that while innovation is the key to ensuring a viable future for the food and agribusiness industry, the concern around foreign investment is impacting markets and hindering the collaboration.

The panel, chaired by former ABC journalist Peter Couchman, comprised some of the industry’s leading decision-makers, including Peter Schutz (FIAL), Michele Allan (Science and Innovation Australia), Richard Katter (Ernst & Young), Dr André Teixeira (CSIRO), Terry O’Brien (Simplot), Janice Rueda (Archer Daniels Midland), Dr Ben Lyons (TSBE) and Alastair Maclachlan (Preshafruit). Chair of AIFST, Peter Schutz said the Australian food and agribusiness industry needs to work collaboratively and allow for investment in the industry.

“We need all components of the industry – including the business community, farmers, agribusinesses and the wider supply chain – all working together seamlessly.

“There is a lot of xenophobia in Australia, but we need these foreign markets to invest in the Australian food and agribusiness sector because they will guarantee us markets.

“This lack of collaboration culture within Australian food and agribusiness is impacting our readiness for engagement with the huge market potential of the emerging Asian middle class,” said Mr Schutz.

The panel agreed the Toowoomba region in Queensland is leading the way in food and agribusiness collaboration, and the rest of the nation needs to follow suit. “The Toowoomba and Surat Basin area is a stand-out region in terms of collaboration across universities, government and the production and agribusiness industry, opening up the region directly to international markets,” said Mr Schutz. CEO of the Toowoomba and Surat Basin Enterprise (TSBE) Dr Ben Lyons said that while Toowoomba is part of Australia’s leading agriculture region in terms of production and innovation, there is still a lot of work to be done in terms of collaboration.

“We have a number of opportunities opening up to the local food and agribusiness market in Toowoomba, such as the opening of the Brisbane West Wellcamp Airport servicing the Toowoomba region,” said Dr Lyons.

“This has given us the ability to export fresh meat from Toowoomba at 5pm that will arrive in Shanghai by 7am local time, to be served in a high-end Shanghai restaurant that night. This makes everything much more immediate.

“Australia as a whole needs to step away from being insular and become more open to foreign ownership and investment. Australia has had a mindset of protectionism in the past. I was quite upset by the Kidman ownership decision, because what impression about investing in Australia does that send to China?” he said.

Terry O’Brien, Managing Director of Simplot said the resistance to innovation and new ideas comes down to a number of Australian agricultural and food production companies being family-owned.

“I do a lot of work in Tasmania, where the farming and agricultural land has been passed through many generations. This creates a fear of growing new products including new varieties as they feel they haven’t been tried and tested.

“This region almost has to wait for the current generation to stop and the younger generation to step up to utilise their new technical skills and their ability to think collectively,” said Mr O’Brien.

New country of origin food labels are finally here

Australia’s new country of origin food labelling laws come into effect today, helping Aussie consumers find out more about their food.

The Australian Made Campaign’s (AMCL) famous Australian Made, Australian Grown (AMAG) kangaroo logo will feature on most new labels, along with a bar chart showing what proportion of the ingredients come from Australia.

It’ll give shoppers a better understanding of how much of their food is sourced locally. The new system is compulsory for all food products produced for sale in Australia.

“The new system is compulsory for all food products produced for sale in Australia. Consumers will gradually start to see the new labels roll out, with a two year phase-in period to allow companies to redesign, reprint and apply the new labels before the 30 June 2018 deadline, when the new system will become mandatory.

Companies will still be allowed to sell products with the existing labels after 1 July, 2018 providing the labels were applied before the cut off date.”

Australian Made Campaign Chief Executive, Ian Harrison, said the scheme will greatly improve clarity and consistency for Australian consumers.

“A tighter system for food labelling, coupled with a better understanding of that system by consumers, will give Aussie shoppers more confidence in what they are purchasing and provide Australian farmer and manufacturers with a much needed leg up,” Mr Harrison said.

“It removes that old phrase which nobody liked, ‘Made in Australia from local and imported ingredients.” AMCL believes the widespread use of the AMAG logo will also strengthen the logo’s connection to Australia and help boost sales of genuine Aussie goods in domestic and export markets.

Exported food is not required to carry the new labels so businesses wanting to use the AMAG logo on their products can do so under a licence with AMCL.

Shoppers will also continue to see the AMAG logo on all other types of Aussie products with AMCL to continue administering and promoting the logo as a voluntary country of origin certification trade mark.

Food allergy innovation a hit at AIFST Awards

A new technology that detects allergens in food products has been awarded the Food Industry Innovation Award at the 49th Annual Australian Institute of Food Science and Technology (AIFST) Convention.

The Allergen Bureau was awarded the prestigious accolade at a ceremony on Monday night at the AIFST Convention at Brisbane’s Exhibition and Convention Centre for its VITAL Online platform, a web-based calculator that reviews the allergen status of all ingredients in a product and the processing conditions that could impact on the allergen status.

The technology gives the global food industry a standardised allergen risk assessment tool that both incorporates new allergen science as it comes to hand, and provides secure intellectual property data storage for manufacturers.

The VITAL program was developed by the Allergen Bureau as an initiative of the Australian Food and Grocery Council Allergen Forum and has been successfully commercialised through a subscription access service.

The prestigious innovation award recognises a significant development in a process, product, ingredient, equipment or packaging, which has achieved successful commercial application in the Australian food industry.

The Jack Kefford Award for Best Paper was the other major prize of the night, and was awarded to Divya Eratte of Federation University Australia’s Department of Food and Nutritional Science School of Applied and Biomedical Science.

Ms Eratte’s 2015 paper ‘Co-encapsulation and characterisation of omega-3 fatty acids and probiotic bacteria in whey protein isolate-gum Arabic complex coacervates’ was published in the Journal of Functional Foods and documents the first attempt to develop a single microcapsule capable of delivering omega-3 fatty acids and probiotic bacteria together in one capsule.

The microcapsules are expected to have wider applications throughout the nutraceutical and functional food industry. AIFST CEO Georgie Aley commended the recipients on the groundbreaking, innovative work they had done to improve both Australia and the world’s food industries. “It really is pleasing to see innovation at work across the food industry, and innovative products or tools that are commercially viable too,” said Ms Aley.

“Food allergy is a becoming a major issue in our society – there are around 30,000 new cases in Australia each year which makes the Allergen Bureau’s calculator so valuable to Australian food companies.

The move towards functional foods is equally as strong, making the combination of omega-3 fatty acids and probiotic bacteria particularly exciting in terms of potential.”

The Convention is hosted by AIFST, the only national network for food industry professionals and this year, the Convention was co-located with FoodTech, a major trade event for Queensland food manufacturers.

For more information about the Convention, visit https://bit.ly/1pbPPJj

Heineken invites Australians to open their world with new campaign

Heineken has today announced the launch of the Heineken City Shapers Festival, which forms part of the brand’s ongoing Open Your World platform.

The campaign will celebrate the cultures, people, music and entertainment, and experiences of the vibrant global cities shaping our top Australian cities and underlines Heineken’s status as a leading international premium beer brand.

The campaign will include the creation of a major festival event, which will take place in Melbourne on 4 August. The Melbourne event will see a secret, unexpected location transformed into an exciting activation space.

Guests will be taken on a worldly adventure, which will begin at an iconic Melbourne train station where guests will be transported by a private train, embarking on an evening of unexpected delights.

The festival will bring to life some of the world’s most dynamic cities with international food, music, art and entertainment all to be explored throughout the event.

Heineken will support the City Shapers Festival campaign with digital, PR and out-of-home media.

Impactful out-of-home activity will be created through a partnership with innovative street artists, Apparition Media, who will bring the campaign concept to life through a series of impactful murals.

Heineken will also take over the night skyline in high traffic areas across Sydney, Melbourne, Brisbane and Perth with impressive displays to be showcased over six weeks.

As part of the Festival celebrations, Heineken is releasing special City Edition packaging across its 6 and 24 packs, with 18 different global cities featured on the Heineken bottles. The packaging is available nationally throughout July.

Nada Steel, Marketing Manager, Heineken Lion Australia, said, “The Heineken City Shapers Festival is an innovative campaign that was created to celebrate the most energetic and vibrant cities…and enables Heineken to provide consumers with worldly experiences in their city…”

Coopers launches its 2016 Vintage Ale

One of the Australian beer market’s most highly anticipated annual events, the launch of Coopers Extra Strong Vintage Ale, took place today (June 28) with special events in Sydney, Melbourne and Adelaide.

A separate launch event for the 2016 Vintage Ale will also be held in Perth for the first time next week (5 July).

The 2016 Extra Strong Vintage Ale is the 16th beer in the series that goes back to its launch in 1998 and like previous releases is expected to be quickly snapped up.

Coopers Managing Director and Chief Brewer, Dr Tim Cooper, said the 2016 Vintage Ale featured the use of five varieties of hops which had been carefully chosen to ensure a strong balance and depth of flavours and delicate aroma notes and flavours.

“This is one of the few beers that is designed to age and is unique in the Australian beer market,”

“The 2016 Vintage will again deliver the intense aromas and flavours that loyal drinkers have come to expect over time,” he said. “The master hop breeder at Ellerslie Hop Estates recommended the use of a new variety of hops, Astra, which has been grown in Myrrhee in Victoria.

“This particular hop offers floral and fruity tones which complement another favourite stablemate, Melba, grown in the same region.

“The third variety is Northern Brewer, a variety originally bred in England in 1932 which imparts herbaceous and spicy notes. “All three varieties contribute to the bitterness and aroma of the beer.

“Dry hopping with Styrian Goldings and Cascade provides added complexity with delicate aroma notes and flavours.” Dr Cooper said premium quality pale, crystal and wheat malts provided a foundation for the “robust” flavours, while Coopers’ reliable ale yeast helped produce an intense array of esters with fruity notes.

The 2016 Coopers Extra Strong Vintage Ale maintains the bitterness of previous years at 60 IBU and an alcohol level of 7.5% ABV.

The ale has also been seeded with live yeast for bottle conditioning and to enhance the longevity of the beer, which will change over time as the bitterness slowly mellows and rich, sweet caramel- like characters emerge.

“This is one of the few beers that is designed to age and is unique in the Australian beer market,” noted Dr Cooper.

Cadbury sends off Australian Paralympic Team to Rio

Cadbury has presented the Australian Paralympic Team with thousands of personal messages of support from fans across the nation as part of their campaign to Bring on the Joy in the lead-up to the Rio 2016 Paralympic Games.

The activity forms part of Cadbury’s mission to rally Australians together and support the 2016 Australian Paralympic Team as the athletes prepare to compete in Rio. As an Official Partner of the 2016 Australian Paralympic Team, Cadbury has pledged its support with an AUD $1 million contribution towards the development of para-sport in Australia.

The brand has continued its support by championing the Team as part of its consumer marketing campaign which kicked off earlier this year, encouraging fans to show their support for the athletes through a dedicated digital activation.

Australians responded in their droves with over 5,000 messages shared, aimed at inspiring the para-athletes as they prepare to compete on the world’s biggest stage. At an event held in Sydney this week, many of the Australian Paralympic Team came together as part of a celebration of the campaign and Cadbury’s contribution to the Team’s efforts.

Athletes were showered with messages in many different ways as a demonstration of the support received from the public. All messages that were shared have been printed in a specially-designed book for the athletes to keep as a reminder of the nation’s unwavering support for the team.

Lauren Fildes, Head of Strategic Partnerships and Events at Cadbury, said: “We’re delighted to have the opportunity to be partners of the team and we will be right behind them in Rio!”

Lynne Anderson, Chief Executive Officer at the Australian Paralympic Committee, said that they were “…grateful to have such a supportive partner who has helped create an unbelievable buzz around our Team as the Paralympic Games approach. To know the Australian public is right behind us provides all of our athletes with a huge boost.”

The Australian Paralympic Committee will be sending an Australian team of more than 170 para-athletes from every Australian State and Territory to compete in up to 15 sports at the Rio 2016 Paralympic Games.

Sanitarium makes a bigger dash

Sanitarium’s Little BIG DASH is returning to Australia for 2016, offering an obstacle adventure designed to put the fun into physical activity for more than 20,000 kids and their parents.

Family teams from two to six will tackle 3km of wild and wacky obstacles to reach the finish line, forming part of Sanitarium’s long-standing mission to help Australian families improve their health and wellbeing.

For the first time, the event will run in three cities, returning to Brisbane and Sydney following popular events in 2015, while families in Melbourne will have their first opportunity to participate in the unique bonding experience.

While Sanitarium’s aim is to encourage families to embrace an active lifestyle in a safe and non-competitive environment, participants report that the best thing about Little BIG DASH is its ability to bring people of all ages together to have fun.

Brisbane will be the first city to hold the event, kicking off the laughs on 24 July at Seventh Brigade Park in Geebung, proudly supported by the Queensland Government. The fun then continues in Sydney on 21 August at Sydney International Regatta Centre in Penrith and Melbourne on 25 September at The Thunderdome in Calder Park.

Sanitarium’s General Manager Todd Saunders said: “We’re thrilled to bring back the Little BIG DASH from Sanitarium for another year and expand the event to reach more families than ever before. In an age where the addictive allure of screen time sees Australians living an increasing sedentary lifestyle, our aim is to get kids and adults on their feet and bring family and fitness together in the most enjoyable way possible.”

Little BIG DASH from Sanitarium features unmissable activities and obstacles which have been designed for kids from age five to 15 and for adults looking to get in touch with their inner child. With ten thrilling obstacles to challenge participants, kids and parents can bounce through the Rumble Tumble Tower, twist through the Tangle Tunnel and test their balance on the Bupa Balance Beam.

Tickets for Little BIG DASH from Sanitarium are available to buy now with discounts available.

For more information and to register a team, head to www.littlebigdash.com.au

 

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