A fresh and simple approach to home cooking

Woolworths Simply is a  range of ready-to-heat dishes designed to inspire consumers to create simple, affordable and appetising meals.

With quality meat and poultry recipes included in the new range, there’s an array of options to cover every night of the week. New meals include the traditional French style Simply Beef Bourguignon cooked in a red wine and garlic sauce, the Simply Slow Cooked BBQ Pulled Pork with a sweet hickory smoked BBQ sauce and the Roast Chicken with Tomato and Basil Stuffing.

For a classic winter warmer, the range provides a home-cooked meal, without the hassle of preparing from scratch.

Made in Australia, free from artificial colours and flavours, the range includes 21 options from tasty meat dishes to sides. The range offers a large variety of taste sensations – just simply heat and serve in no time at all.

The Winter Meats range is particularly popular as shoppers look to create warmer meals during the cooler months. The Woolworths Simply range offers straightforward, flavoursome and more convenient home-cooked meals at fantastic value. Each meat dish requires 45-60mins to cook, relieving customers of the time-consuming preparation of a slow cooked meat or poultry dish. It’s as simple as placing on a baking tray, popping straight in the oven and waiting for the delicious aromas to fill the house.

The range also includes a variety of nutrient packed veggie sides to complement the classic meat dishes including Simply Steamed Vegetables with Garlic Butter, the Simply Roast Potato Bake with Béchamel Sauce and the Simply Stir Fry Vegetables and Mushroom.

Beef Bolognese

Beef Bolognese is a dish to be created with love and attention.

Dineamic has done the hard work for you in their version of this rich and meaty ragout. Impress your friends or please the kids with this quick and healthy dish.

Simply heat in the pouch then serve with your favourite style pasta.

500g, Serves 2

Manufacturer: Dineamic

Launch date: 15 March 2016

Ingredients: Beef (34%), Vegetables (65%) (Crushed Tomato (Tomato, Tomato Juice, Citric Acid), Onion, Tomato Paste (Concentrated Tomato, Salt), Carrot, Celery), Salt, Sugar, Herbs, Garlic, Olive Oil, Pepper.

Shelf Life: 42 days (refrigerated)

Packaging: Doy Pouch

Product Manager: Daniel Pullen

Country of origin: Australia

Brand Website: dineamic.com.au

Pitango Sri Lankan Chicken Curry with Rice Meal Pot

Product Name: Pitango Sri Lankan Chicken Curry with Rice Meal Pot

Product Manufacturer: Pitango Pty Ltd

Launch date: October 2015

Ingredients: Water, Potato 15%, Free Range Chicken 11%, Basmati Rice 9%, Onion, Tomato (Diced & Paste) (Tomato, Acidity Regulator (Citric Acid)), Coconut Cream 2.6% (Vegetable Gums (407,
412, 415)), Canola Oil, Ginger, Garlic, Sugar, Salt, Jalapeno, Worcestershire Sauce (Contains Gluten, Fish), Corn Starch, Spices (Chilli 0.07%), Lemon Juice.

Shelf Life: 30 Days

Packaging: Pot

Country of origin: New Zealand

Brand Website: https://www.pitango.com.au

Describe the product: The Pitango Meal Pots for One consist of three flavourful and globally inspired meals pots that are perfect for busy lunches on the go– simply heat in the microwave, add a fork, and enjoy. 
The Sri Lankan Chicken Curry with Rice is produced with free range chicken and potato which are combined in a spicy Sri Lankan style coconut curry with basmati rice. 
The Meal Pots for one are now available in the chiller section of Woolworth stores nationally and are packaged in Pitango’ s new specially designed meal pots. RRP $5.00 for 300g.

Contact Email: elyshia@missymischief.com.au

Dr. Oetker takes a healthy slice of the pizza business

Founded in 1891, German food processor Dr. Oetker is cutting up the Australian Ready-to-Cook market with a blend of new pizza taste profiles coupled with their well-kneaded European pedigree. Branko Miletic talks to Dr. Oetker’s Executive Manager Marketing – Pizza, Paula Wyatt, about why this brand of pizza is fast becoming Australia’s favourite slice of pie.

Food Magazine (FM): What are the main differences between your pizzas and other brands in terms of ingredients, preparation and production?

Paula Wyatt (PW): Our main brands of frozen pizza here in Australia – Dr. Oetker Ristorante and Papa Giuseppi’s Bakehouse crust are both pan pressed pizzas, meaning the dough is pressed into pans, proved and baked.  This gives an extremely light crispy texture to the crust and gives the consumer a very consistent product each time. 

(FM): How does the Ready to Cook (RTC) market differ in Australia to Europe?
 

(PW): There are big differences in the frozen pizza market between Australia and Europe.  For example household penetration of frozen pizza is low in Australia at 47 per cent compared to Europe, which can range between 75-90 per cent.  
There are some significant consumer barriers in Australia to overcome, taste and quality being the main concerns, where consumers have not experienced frozen pizza for many years and remember the lower quality offerings of old.   There is a perception that frozen pizza is poor quality and is just for kids to fill them up.    
In the UK and Canada as two examples frozen pizza takes a 20 per cent and 27 per cent share, respectively, of total pizza consumption (including takeaway, chilled, and restaurants).  The share in Australia is 8 per cent.
There is significant potential to grow the market by attracting new households.  Dr. Oetker Ristorante has been and will continue to be a key driver of unlocking this growth – it has the highest loyalty and weight of purchase of any frozen pizza brand, once trialled, consumers are genuinely delighted with the quality and that it delivers on it’s pizzeria taste promise.  
The target is to bring this to a wider audience and demonstrate to Australian consumers that there is great taste available in frozen pizzas.

(FM): Are there certain flavours / combinations that sell more in Australia than overseas?
 

(PW): There is a definitely a bias towards meatier toppings in Australia.  BBQ Meatlovers is the best selling topping with Pepperoni and Supreme also performing well.  Again this is one of the ways that Ristorante offers something different to the market.  Our range of nine varieties is the widest of any frozen pizza brand where Mozzarella (slices of mozzarella, tomato and garnished with pesto), Spinaci (spinach garnished with garlic cream sauce), Funghi (sliced mushrooms with garlic sauce), Bolognese and Prosciutto sit with the more traditional Pepperoni and Hawaiian.

(FM): How much of the market do you currently have here and in Europe?
 

(PW): Dr. Oetker’s share of the frozen pizza market in Australia is 28 per cent inside the 5 years since launch.   This is second to McCain, who command 58 per cent share. (source: Nielsen Scan 52w/e 6/9/15).  The overall market is worth $AUD167.5m.    Market share varies in each country, by way of example in the UK it’s 40 per cent, in Germany it’s 37 per cent, in Spain it’s 30 per cent, and in Canada it’s 42 per cent.

(FM): You make meat-based pizzas here but import the non-meat ones from OS— are there benefits for this and are you planning to produce all your pizza’s here?

(PW): This remains a legacy of how we entered the market in Australia where vegetarian varieties were imported to “test” and establish the market before local production of meat based varieties started.   
At the moment we plan to continue to import these varieties, we often find our vegetarian flavours are more complex and contain more specific ingredients, it can be difficult to source the right ingredients locally to produce these efficiently at the quality we demand.  
We continue to work on this, as you can imagine it’s a long way to import these goods, adding some complexity to our supply chain.

(FM): Are you looking to diversify your range/offering in Australia and if so, to what products?
 

(PW): Our plan is to launch new concepts to help attract new consumers and grow the market here in Australia. 
We have a wide portfolio globally and expertise we can draw on – however it’s really important to bring concepts that appeal to Australian consumers, have the right taste profile and effectively target and convert these new consumers for future growth.  Therefore we invest heavily in consumer research to understand potential gaps and how best to fill these with the right concepts for this market.  
The market here is underdeveloped and a number of key areas are our focus for growth – for example crust styles, occasions (snacks, main meal, sharing), topping trends etc.

Safcol’s ready to eat meals designed for busy lives

Safcol recently launched Safcol Salmon Ready Meals, a convenient salmon snacking option for healthy eating while on the go available in Sweet onion and tomato, Italian Herb and Tomato & Spanish Paella flavours.

A range extension to Safcol’s Tuna Meals, which was launched last year, the seafood company says that their Salmon Ready Meals are “a unique innovation to the canned seafood snacking and canned salmon segment offering variety and convenience.”

According to Safcol, Australia and the western world is facing a projected obesity and diabetes epidemic if things don’t change it starts with our lifestyle choices.

Safcol Salmon Ready Meals have been created with Australian taste profiles in mind, and Australia’s number 1 fitness guy Guy Leech and his team of dieticians advised on the formulations from a health perspective.

With protein and omega 3, Safcol Salmon Ready Meals are packed in a 110g bowl, and are ready to eat on the go, with a spork and no heating required.