Arnott’s revamps classic Shapes flavours

One of Australia’s favourite snacks has received an upgrade, with Arnott’s improving the flavour quality of their existing Shapes biscuit range.

Based on consumer feedback, Arnott’s resolved to add more flavour to their biscuits by baking the flavour into the centre of the biscuit, as well as coating both sides of the biscuit. The flavour particles were also made smaller than ever, allowing them to stick more easily to the biscuits, according to the company.

Along with a more powerful flavour, the new biscuits also have higher health ratings, ranging from two to three health stars.

With many consumers concerned about the replacement of the classic flavours, the company has stated that their best-selling flavours (Original Barbecue, Chicken Crimpy and Savoury) will remain unchanged and be sold alongside the new versions.

Available from the new range are flavours Barbecue, Pizza, Cheddar, Bacon, Nacho Cheese, Roast Chicken and Hot Dog.

Image: Herald Sun

First Cut Pure Australian Beef launched to hungry Chinese market

Australian beef is now available online for purchase for the first time in China as consumers there seek fresh, safe and 100 per cent traceable beef.

A partnership between premium meat exporter Bindaree Beef Group and has launched the First Cut Pure Australian Beef to Chinese consumers in China this week.

Specially designed recipes have been designed for each product as First Cut celebrity chef Michael Zhao performs both private and public First Cut cooking demonstrations throughout 2016.

Sanger Australia executive Tim Sullivan says his team have been preparing for the partnership through investments in local advertising in addition to setting up Australian and Chinese websites.

“We are working with some of the best traditional and digital communications agencies in China. Whilst we have now had a launch event with key Chinese KOL’s, we won’t be launching and leaving. We’re here to stay,” Sullivan said.

First Cut also recently featured specially designed First Cut plates with an iPhone holder in the plate, allowing customers to eat their meal while simultaneously sharing a photo of it with friends and followers through social media networks.

The beef was developed with support from Meat & Livestock Australia’s (MLA’s) Collaborative Marketing Program, which enabled Sanger to develop a brand secure as a valued customer in China.

Frosty Boy Australia releases recipe book

Frosty Boy Australia has released a do-it-yourself recipe book, giving retailers a great new option to expand their beverage menu.

The invaluable resource showcases 85 decadent and indulgent beverages, including a Gingerbread Frappe, Coconut Cherry Yoghurt Smoothie and an Almond Mocha Latte.

As well as the easy-to-read instructions that can be found in the recipe book, Frosty Boy has produced a library of short step-by-step video tutorials demonstrating how to make some of the most exciting beverages.

The Art of Blend is a range of versatile beverage powders that offer endless flavour and menu offerings, which can be served hot, cold, and icy to cater to every customer’s taste.
Since its launch in September 2014, The Art of Blend range has been a huge hit for Frosty Boy, with more than 80 per cent of their customer opportunities coming from their beverage ranges.

Felipe Demartini, General Manager Sales and Marketing for Frosty Boy Australia is excited for how the recipe book will empower beverage retailers to customise their menu versatility.
“This resource will prove invaluable for those in retail and hospitality looking to get a foot over their competitors and is full of practical recipes to help you get started,” he said.

“In using The Art of Blend range, our customers can provide an exquisite, quality product to their own consumers, without the burden of expensive equipment.”

“The Art of Blend range is a great option for retailers looking to expand or diversify their beverage offerings, and now that’s easier than ever!”