$4 million helping hand announced as fishers reel from COVID impact

“Deputy Prime Minister Michael McCormack, Agriculture Minister David Littleproud, Assistant Minister for Fisheries Senator Jonno Duniam and Queensland Liberal Senator Paul Scarr have announced $4 million in funding toward a national marketing campaign to promote Australian seafood to the nation,” SIA Interim CEO Veronica Papacosta said.

This campaign is designed to support the industry’s recovery following the COVID-19 pandemic.

This funding will allow the Australian seafood industry to deliver a 12-month national awareness program designed to provide a much needed boost to the Australia seafood industry, and the supply chain that supports it including retailers and foodservice, as the industry recovers from the impacts of COVID-19.

“Australian seafood is iconic, but it is not yet a brand. This campaign represents the industry’s move to establish Australian Seafood as a brand in its own right, and we couldn’t be any more excited to promote Australian seafood, to Australian consumers.

“A national approach to marketing has been a long time coming, and it will be our job to ensure a united approach remains a focus for industry moving forward.

“Australian seafood is the best in the world, our commercial fisheries are global leaders in sustainability and it’s time we celebrated an undisputed national icon.

“Post-COVID-19 we’re noticing a change in Australian consumers and they’re prioritising Australian produce. This provides us with a wonderful opportunity to position our clean and sustainable Australian seafood to domestic consumers, as they adjust their purchasing behaviours and prioritise the importance of Australian origin.

“The need for trust and confidence in our food sources, supply-chains and long-term resource sustainability is more necessary than ever before,” said Papacosta.

SIA happy with state of fisheries

Seafood Industry Australia (SIA), the national peak-body representing Australia’s commercial fishing industry, is delighted that for the sixth consecutive year our solely Commonwealth managed fisheries are in great shape and being fished sustainably.

The release of the Australian Bureau of Agricultural and Resource Economics and Sciences (ABARES) ‘Fishery status reports 2019’ highlights the quality of Australia’s Commonwealth fisheries management.

“This is great news and is unprecedented internationally,” SIA CEO Jane Lovell said.
“The ‘Fishery status reports 2019’ provides an evaluation of 96 Australian commercial fish stocks.

READ MORE: Positive outlook for Australian fish stocks

“This positive report card given for the sixth consecutive year to Australia’s solely Commonwealth managed fisheries is the ultimate endorsement that Australia continues to be a leader in world class seafood, and sustainability.

“Australians should be proud of their seafood industry which provides fresh, high-quality seafood, year-round. “As fishers, our priority is the ocean. We advocate the health, sustainability and future of our ocean. It’s our livelihood and the future livelihood of generations to come.”

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