Frosty Boy’s growth points to more Asian expansion

2015 has been a big year for Frosty Boy Australia (Frosty Boy), with sales on target for double-digit growth for this financial year, according to the company. 

With this growth, Felipe Demartini has recently been appointed to the position of General Manager Sales and Marketing to support the Queensland-based manufacturer’s international targets in 2016.

Previously serving as the National Sales and Marketing Manager of Frosty Boy,
Demartini’s role now covers the company’s domestic and international markets, an area which is proving to be crucial in Frosty Boy’s business growth.

Demartini’s background includes working as a marketing manager in the FMCG industry within the competitive Brazilian market. 

Since being at Frosty Boy, Demartini has helped grow sales by 25 per cent in the domestic market. He has also successfully led the development of Frosty Boy’s premium beverage line ‘The Art of Blend’, launched in September 2014.

Demartini said he was excited to be at the forefront of Frosty Boy’s sales and marketing effort and is eager to develop long-term strategies in order to drive growth. 

The focus for next year will be to grow business in China and India, the company said.