Australian rice brand SunRice has enhanced its classic microwave pouch range via a $4.5 million upgrade to its Leeton facility, delivering a higher quality offering to Australians. Read more
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SunRice, has launched the new super-grains microwave cups – a premium blend of rice and ancient grains.
Ancient grains have gained popularity and are making an impression on modern eating habits, bringing versatility and natural flavours with them.
SunRice is at the forefront of the trend, bringing nutritious grains such as millet, buckwheat, red rice and riceberry to Australian kitchens.
Ready in just 40 seconds, SunRice SuperGrains are an ideal solution for a tasty and wholesome meal.
From stir-frys to poké bowls, they are simple to prepare and provide an easy way to include wholegrains, protein and fibre into any diet.
Dietitian and SunRice health ambassador, Lyndi Cohen said ingredients rich in wholegrains are fantastic for energy production and to satisfy hunger, keeping people feeling full for longer.
“I like to use ingredients that add texture and unique flavour to my recipes, SunRice SuperGrains are the perfect base or addition to any meal – the different grain varietals enhance taste and provide extra crunch to my winter soups and summer salads,” said Cohen.
The microwave cup range is available in four new varieties:
- SunRice Multigrain Blend: brown rice, red rice, red quinoa, buckwheat and chia seed
- SunRice Active Blend: brown rice, millet, red quinoa and buckwheat
- SunRice Tri-Blend: brown rice, red rice and red quinoa
- SunRice Super-Duo: brown rice and red berry rice
SunRice general manager, David Keldie, said SunRice knows consumers are looking to incorporate alternative grains in their diets.
“The SuperGrains range has been designed to be at the forefront of this trend, and are full of flavour and the superior quality expected from SunRice,” said Keldie.
They are available in 250g cups for an RRP of $3.79 at Coles, Woolworths and independent stores nationwide.
Monopoly rice exporter SunRice has put its planned float on the Australian Securities Exchange (ASX) on hold because of a review by one of its joint venture partners.
In a statement, Sunrice declined to name the partner but pointed out that it remains committed to the listing and associated capital restructure.
As the ABC reports, the plan will involve first de-listing the company from the National Stock Exchange (NSX). The subsequent ASX-listed Sunrice fund would preserve grower control but also allow private investors to trade shares in Sunrice.
In its statement, Sunrice distanced itself from the misfortunes of another large Australian agricultural company Murray Goulburn which last week significantly cut its profit forecast as well as the price it pays its suppliers.
“The timing of the Capital Restructure is now being impacted by circumstances related to one of our joint venture partners; it is not being impacted by operational issues or recent media commentary regarding companies with similar capital structures,” said SunRices Chairman, Mr Laurie Arthur.
“Indeed, maintenance of our guidance on anticipated FY16 financial results indicates that the business has continued to perform well since January 2016.
“Let there be no doubt – the Board remains fully committed to the proposed Capital Restructure, but it will only be brought before shareholders for consideration when it can deliver on every element and has been through all the necessary processes, including completion of the joint venture partner’s review of SunRice-specific arrangements.”
Voted for by the Australian people, SunRice’s Brown Rice Chips (gluten free, wholegrain brown rice chips) won the Gluten Free Snack category while SunRice Street Snacks took out the Heat and Serve -‐ Snacks/Sides category showing that Aussies are loving the snacks’ flavours and convenience.
Nathan Low, Head of Marketing and Innovation at SunRice said: “We’re delighted to be recognised in not only one, but two categories of the prestigious Product of the Year Awards.”
“These snacks have been created in response to trends showing that Australians are looking for good snack choices that aren’t over processed or full of sugar and additives but still deliver on convenience and taste.
“Actually, IBISWorld’s latest research shows the Australian health food snack market has increased by an average of 3% in recent years. We’ve worked hard to create these snacks and are so pleased Aussies regard these amongst their favourites.
“There’s definitely a lot of competition out there and we’re thrilled to know we’re keeping Australians snack happy.”
Product of the Year is Australia’s largest consumer survey, voted for by a survey of 14,000 consumers to understand Australia’s favourite products. The award recognises superior innovation in design, function or packaging.