Health food business delivers at 2018 Telstra Victorian Business Awards

Healthy diet program, Be Fit Food, was named the 2018 Telstra Victorian Business of the Year.

Convinced there was a better way to help weight loss clients, Geoffrey Draper, a bariatric surgeon, and Kate Save, a dietitian, exercise physiologist and diabetes educator, developed scientifically formulated home-delivered meals.

The meals contain no added sugar, they are low in salt and they include plenty of vegetables.

Save said the pair took the guesswork out of healthy eating by providing Australians with scientifically formulated meals for improving overall health and wellbeing.

The meals strike the right balance of macro and micronutrients for effective treatment of some chronic illnesses, and promote weight loss.

In 2017, the business appeared on television show Shark Tank resulting in a $300,000 investment and an increase in sales by 1500 per cent overnight.

This year, Be Fit Food also took home the 2018 Telstra Victorian Small and Succeeding award.

The Telstra Business Awards have four categories – Emerging and Energised, Small and Succeeding, Medium and Making Waves, and Social Change Maker.

Telstra Business Awards ambassador, Vicki Brady, said the winners of the 2018 awards demonstrated excellence across six key judging criteria, underpinned by a commitment to innovation and technology.

“[They] are shining examples of businesses doing great things in new and effective ways for their customers. They are genuine innovators, always on the lookout for ways to leverage technology to connect with customers, unlock new markets and take their business to the next level,” she said.

“We were inspired by Be Fit Food’s financially astute strategy for expansion, from start-up to serious competitor of major brands in the home-delivered meals sector. Its collaborative, flexible and supportive corporate culture, mixed with high quality food, is no doubt the recipe for their success,” said Brady.

The other category winners of the 2018 Telstra Victorian Business Awards are Sensum –Emerging and Energised award, Dann Event Hire – Medium & Making Waves award, Jean Hailes for Women’s Health – Social Change Maker award.