World international premium beer brand Heineken is set to mark two decades of a partnership with The Australian open with an impressive Heineken Saturday spectacle.
In seeking to start off the 2016 marketing activity in style, Heineken Saturday features activations taking place across Melbourne in January to mark the annual festival of tennis.
Heineken is also set to provide fans with a popular beer garden which will play host to thousands of fans wishing to enjoy the tennis and soak up the premium beer.
Marketing Manager of Heineken Lion Australia, Alessandro Manunta says there are special activities available for thirsty beer drinkers who are keen to join in the party atmosphere that will sweep the city.
“We want to create amazing, memorable experiences for all consumers, whether they are fans of the tennis or whether they just want to enjoy a refreshing, cold Heineken while soaking up the atmosphere around Melbourne,” Manunta said.
“Heineken has big plans for 2016 and beyond and we’re delighted to launch with a blast to evolve our marketing activity.”
Heineken has a large portfolio of more than 250 international, regional, local and specialty beers and ciders. They employ approximately 81,000 people and operate more than 160 breweries in 70 countries.