Mintel research shows that chocolate brand can leverage texture to dial up the indulgent experience

By Daisy Li, Associate Director, Food and Drink, Mintel

Texture is the new innovation frontier in the food and drink industry. Besides spicing up the taste experience by adding various food textures, it is also perceived to link with mood enhancement. More than half of Chinese consumers would like to try a new chocolate featuring rich texture. It is a good opportunity for chocolate brands to incorporate various textures to dial up the indulgent experience with chocolate.

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