Tip Top has released a new Cinnamon Doughnut Flavoured Soft Loaf in its Golden range of classic baked Australian goods. Read more
Tip Top Foodservice has expanded its Tip Top Burger Bun Range to include a Gluten Free Bun that looks and tastes like a ‘real’ bread bun.
With over 27 per cent of Australian bakery consumers open to consuming gluten free products, the bun is catering for a gap in the market for a soft, moist gluten free bun.
“These days, if you’ve got a burger menu without a gluten free option, you’re missing out on valuable revenue,” said Darren O’Brien, national account manager at Tip Top Foodservice. “But it’s not always easy to find a good gluten free alternative. Many of the buns we found in the market fell apart in your hands as you ate them. Some also needed to be toasted before eating. After a long research process, we have created a gluten free bun that can be eaten toasted or untoasted and doesn’t fall apart. Our bun is also brown on the outside and white on the inside, the way a burger bun should be,” he explained.
The new bun tastes just like ‘real’ bread with no strange aftertaste, something that is often associated with gluten free products. It’s also free from artificial colours, flavours and preservatives so health conscious diners can be confident they’re making the right choice. Plus, it’s pre-sliced saving you time in the kitchen. They are delivered frozen, in cartons of 24.
They also have an 8-month frozen shelf life, come in convenient inner packs of 4 and defrost quickly so you can thaw as needed, without wasting any stock.
Tip Top Foodservice has expanded its range of gluten-free options for the foodservice sector, launching the Abbott’s Village Bakery range of gluten-free breads.
The new products include a gluten-free rustic white, soy and linseed bread, and mixed seeds.
The breads cater for an ever-increasing demand for free-from offerings, which includes the 12.1 per cent of Australians who aren’t eating wheat or gluten, according to a CSIRO Healthy Diet Score 2016 report.
Tip Top Foodservice national account manager Darren O’Brien said the new Abbott’s Village Bakery gluten-free products don’t fall apart and are perfect for sandwiches.
Coeliac Australia reports that 90 per cent of gluten-free consumers would be very likely to return to a restaurant where they had a good gluten free experience.
Sixty-five per cent said the coeliac in the party chooses the restaurant.
“Restaurants and foodservice outlets need to keep in mind that it’s not just the gluten-free customer but potentially their entire group that you could be missing out on if you aren’t providing good gluten-free options,” said O’Brien.
The range is also dairy-free and free from artificial colours, flavours and preservatives.
With six months frozen shelf life, the Abbott’s Village Bakery Gluten Free range is available frozen through foodservice distributors.
Sydney brand design agency, Saltmine Design Group has redesigned the Tip Top product packaging to promote what it calls its "leadership in the bread category.“
George Weston Foods commissioned Saltmine to reinvigorate the Tip Top brand, which has been in the market for over 50 years, with the objective to realign the brand and product range.
As the largest brand in the category, Tip Top saw the opportunity to create a powerful new masterbrand visual identity.
Sara Salter, Managing Director at Saltmine says, “We are very excited to be working on such an iconic Australian brand. Key to this projects success was staying true to the brands heritage whilst also creating a fresh new look that would allow Tip Top to strengthen it’s leadership in the bread category.“
Saltmine introduced a red swoosh device to the brand’s visual identity, which is almost as important as the brandmark itself. The ‘swoosh’ is used on-pack to frame the window which highlights the product, and in communications, as a border to highlight products and increase the brand colour.
The Tip Top brand is known for its nutritious and tasty bakery goods and Saltmine wanted to convey this on-pack by bringing to life the food and health credentials that the brand was previously lacking. Falling wheat, grains and fruit were used to re-inject food cues and add appetite appeal to the previously static pack design, the brand design agency said.
Speaking about the new Tip Top visual identity, George Weston Foods, Group Marketing Manager, Justine Cotter, said “The new visual identity developed by Saltmine for the Tip Top masterbrand provides a strong, unified look for the brand and positions TIP TOP as a market leader.”