Coles Wellness Road health food range consists of 28 products including Organic Black Rice Noodles with Chia, Organic Cacao Powder, White Chia Seeds and Australian Almond Flour.
Coles Chief Operating Officer, Greg Davis, said the Wellness Road range was aimed at making healthier options more accessible and affordable for customers who wanted to include better choices in their everyday diet.
“From teenagers, through to those in their 60s and 70s, our customers are telling us that they want to eat less processed foods and cut back on sugar and salt,” he said.
“But customers also don’t want to change their entire diet or pay a huge premium for healthier foods, and they don’t have time to make a special shopping trip for a couple of ingredients.”
All Wellness Road products are a healthier choice than equivalent ‘conventional’ products, free from artificial colours and flavours, made with reduced levels of sugar and salt and free from trans fats.
“What we’ve looked to do with Wellness Road is simply provide our customers with uncomplicated goodness – delicious tasting and nutritionally-balanced products – and importantly, at great value,” said Mr Davis.
An example of this is the Wellness Road Organic Cacao Powder which is available for $10 for 500g – around one-third the price you might find at specialist stores.
Former MasterChef Australia contestant and resident chef for the Sydney Swans, Courtney Roulston, said the range made nutritious, healthier cooking easier while providing more options for easy and delicious meals.
“Great cooking relies on great ingredients, and when you have a range of healthier products that are more readily available and affordable, there’s no excuse that your next meal shouldn’t be delicious and healthier.” she said