The Tasmanian government has invested $250,000 in the Tasmanian Beer Tourism Plan, along with $100,000 from the Brewers Association, to promote and grow the industry.
The Tasmanian Beer Trail website, launched Thursday (25 June), is a guide to local breweries, tours, tastings, festivals, events and sales.
The website aims to capitalise on the emerging tourism niche, which attracted more than 125,000 travellers in the year to March according to the latest Tasmanian Visitor Survey.
The Brewers Association has congratulated the Tasmanian Government on the launch.
“It is fantastic to see the implementation of the Tasmanian Government’s plan to boost the tourism potential of the Tasmanian beer industry”, said Denita Wawn, CEO of the Brewers Association.
“The Brewers Association is looking forward to working with everyone in the Tasmanian beer industry to showcase beer and brewing and to highlight the Tasmanian beer tourism experience through the Beer Trail and expand our beer events”, she said.
“Tasmania holds a special place in the history of beer in Australia with Cascade Brewery in Hobart, established in 1832, being the oldest brewery in the country. There is also the James Boag’s brewery which was established in Launceston in 1881 and many other craft breweries.”