Tasmanian food and beverage producers bring home major deals from China

Tasmania’s participation in the China International Import Expo in Shanghai, one of the largest trade expos in the world, has yielded significant results, with several food and beverage companies signing multi-million-dollar agreements. 

Sales agreements and strategic cooperation agreements, with a total value of $86 million, were signed between four Tasmanian food and beverage producers and Chinese buyers.

Premier and minister for trade, Jeremy Rockliff, said the result marked a significant achievement for the State’s export sector.

“This is a great outcome, reflecting the Tasmanian Liberal Government’s commitment to fostering international trade and showcasing local businesses and products on the global stage,” Rockliff said.

“It demonstrates that in-person, in-market trade events remain a highly effective part of our export growth plan and deliver a significant return on what is a relatively small investment.”

“Our Trade Strategy is working, and we are on track with our goal to grow the value of our exports to $15 billion annually by 2050.”

This year marked the largest Tasmanian contingent at the six-day event, with 14 companies being represented at the Trade Tasmania booth, within the Australian Pavilion.

Products exhibited included, seafood, fresh fruits, whisky, wines, crafted cocktails, and non-alcoholic beverages.

Rockliff said having Vivian Zhao, a Tasmanian trade and investment advocate in place in China, played a key role in making Tasmania’s presence at the expo a success.

“The best part of our international trade advocates program is that they are not just there for trade missions but can also help Tasmanian businesses looking for entry into new markets. Vivian has provided valuable in-market support and knowledge to our businesses,” Rockliff said.

“The agreements coming out of the expo represent not only significant economic growth for our State but they are a testament to the hard work and dedication of our business community.

“The Tasmanian Liberal Government is delivering on its long-term plan to grow international trade, keep our economy strong and create jobs.

“We know that Tasmania has what the world wants, and we are supporting Tasmanian businesses, to take their products to the world.”

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