Tasti, a New Zealand snack bar company, is expanding its range of popular snacking products in Australia with the launch of its Tasti Indulge Bar.
The chocolate coated oat bars are filled with rolled oats and rice crisps, topped with a gooey layer of “Tastiness” and come in three delicious flavours: Choc Caramel, Cookies & Cream and Double Chocolate.
With less than 100 calories per bar, the new Tasti Indulge Bars offer a smart snacking choice for consumers who are looking for a permissible indulgent snack. The range of three delicious flavours are perfect for guilt-free snacking on the go, ideal for the busy main grocery buyer.
Tasti is a market leader in the New Zealand wrapped snacks category, holding a 21 per cent value share. Since launching in Australia, Tasti continues to steadily build its market share with its exciting and innovative range of feel-good snacking products.
“We are excited to expand our presence in the Australian market with the launch of our new Tasti Indulge Bars,” Tasti managing director Josette Prince said.
“We’ve been thrilled by the response from Aussie consumers to our recent innovation of wholefood balls and bars ranged by our Australian retailers. We pride ourselves on innovation and look forward to launching more delicious snacking products to meet this strong demand.”
The new Tasti Indulge Bars are available exclusively at Woolworths supermarkets across Australia with an RRP of $5.50.
“We are proud to bring Tasti Indulge Bars to Australia with three winning flavours that will wow consumers,” Tasti senior brand manager Ivona Bagnall said.
“We created these bars for those who are mindful of portion and calorie control with a range that delivers a moment of guilt-free indulgence. It really is the smarter way to indulge and have it all!”