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Taylors Wines’ new marketing man

South Australian-based winery, Taylors Wines, has appointed Cameron Crowley as its new chief marketing officer.

Crowley has spent the past several years working in the spirits sector with brands including Diageo, Fosters and Brown Forman (where he led the Jack Daniels trademark for Asia Pacific), and has worked in global and regional leadership roles in the UK, Japan and Australia.

Taylors Wines managing director, Mitchell Taylor, said “Taylors Wines was established more than 40 years ago by my grandfather Bill Taylor Senior and is entering a new chapter. We welcome Cameron’s insight and skills in helping us achieve our goals, and look forward to him playing a major role in taking our awarded wines to the world.”

Crowley said being part of a family-owned business was a large part of the attraction of joining Taylors.

“It’s wonderful to see the people whose name is on the bottle walking the corridors and being hands on at the winery. To have access to that heritage is a wonderful thing for any brand.

“I’m thrilled to be joining a strong, innovative team with a positive culture that is focused on continually bringing high quality wines to the market,” he said.

 

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