Taylors Wines has recruited Mr. Wolf as its lead creative agency, marking an important step for the family-owned Clare Valley winery.
The winery has been focusing on growing a range of premium and ultra-premium wines, with releases planned for the coming months and years.
Taylors shortlisted a number of creative agencies to pitch, and set a real-life creative test to determine the result. Chief marketing officer Taylors Wines, Cameron Crowley said that the calibre of presentations were outstanding, but it was Mr. Wolf that shone above the rest.
“After seeing some great presentations, the team at Mr. Wolf just stood out – they really got our brand and delivered exciting and fresh creative thinking. Their ideas went well beyond the brief and it was great to see an agency thinking about our whole business and not just our communications,” said Crowley.
“We were looking for a creative partner that could analyse the challenges our brand faces and present interesting creative solutions to these,” added Miles Omodei, senior brand manager Taylors Wines. “Mr. Wolf presented some really thought-provoking work.”
Managing Partners of Mr. Wolf Richard Carr and Tony Singleton said that they were thrilled to have been chosen, and believe that their alternative approach and talented senior team were the reasons behind the business win.
“Taylors Wines is a progressive and ambitious business. We’re honoured to have the opportunity to partner with such an iconic Australian brand,” said Carr.