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Taylors Wines wins big in China

Clare Valley winery, Taylors Wines, has won the Australian Wine of the Year Trophy at the China Wine and Spirits Best Value Awards, for its 2010 Promised Land Shiraz Cabernet.

Following on from its 2013 Australian Wine Producer of the Year title at the same show, the winery this year took home 12 awards, including three Double Gold and six Gold medals across its Promised Land and Estate ranges.

Australian wineries dominated the 2014 competition, winning a total of 351 medals, ahead of Italy (139 medals) and Portugal (96 medals).

Taylors Wines managing director Mitchell Taylor said it was a significant coup for Australian wine producers to be recognised in such an important market.

“With a burgeoning middle class, China is now the biggest consumer of red wine in the world and holds real potential for Australian winemakers,” he said.

“Building our reputation in the Chinese market has been an important part of our company strategy for many years. Achieving great success at prestigious competitions such as the China Wine and Spirits Best Value Awards goes a long way towards realising this.”

Proving China’s growing appetite for top quality drops, Taylors Wines’ Visionary Cabarnet Sauvignon 2009 is packaged in a commemorative six litre bottle and sells for $5,000. Four of the 10 bottles produced have been snapped up by wine connoisseurs in China.

You can catch up on other recent wins by Taylors Wines here, here and here.

Last year Mitchell Taylor, who is chairman of the Australia’s First Families of Wine organisation, went to China with a number of other wine industry figures as part of a marketing co-operative to share the story of Australian wines to the Chinese market.

 

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