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Tetra Pak boosts new food packaging solution

Food processing and packaging solutions company, Tetra Pak is ramping up its offering of Tetra Recart in the Australian and New Zealand markets, providing a new solution for food manufacturers.

According to the company, Tetra Recart is the world’s first retortable carton package, which provides an alternative to cans, stand-up pouches and glass jars.

“Having witnessed the success and popularity of Tetra Recart in other markets we’ve decided to make it more readily available to Australian and New Zealand manufacturers as well,” said Craig Salkeld, Managing Director, Tetra Pak Oceania.

The packaging solution not only provides various benefits to customers, but is also functional and convenient for consumers, while offering a more sustainable option from an environment standpoint.

According to the company, it is a modern packaging solution with high consumer appeal. In a survey covering six countries in North America, South America, Europe and the Middle East, 79 per cent of consumers who had bought Tetra Recart at least once said they preferred it over a can.

The report also showed that consumers perceive shelf-stable food packed in Tetra Recart to be fresher compared to food in a traditional tin can, as it does not carry the metallic taste from its packaging.

Tetra Recart has also been named as a finalist in the inaugural Australian Packaging and Innovation Awards, for 2017 Design Innovation of the Year Award – Food Category, a further testament of Tetra Recart’s modern and innovative design appeal for businesses and consumers alike.

The product was designed with simplicity in mind. It provides consumers with convenience, as the lightweight material and cubic design means it is easy to carry, transport and store. The cartons come with a perforated edge opening, which enables quick and safe opening of the package, even for younger users.

It pours easily with a full-top opening, and can be flattened when it needs to be discarded. Each aspect of the package functionality provides ease of use for the modern, busy consumer.

 

 

 

 

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