The early bird gets the worm. While worms are not the best incentive, a good cup of coffee certainly is.
With exhibitor spots filling quick, the Melbourne International Coffee Expo (MICE) returns from 26 to 28 March 2026, offering coffee lovers and industry professionals an opportunity to connect, explore innovations and celebrate the culture of coffee.
MICE brings together the industry to brew, taste and connect through a shared love of coffee. Last year, the event attracted a record number of coffee professionals, enthusiasts and innovators to the Melbourne Convention and Exhibition Centre. Over the three days, more than 31,000 visitors attended, with 134 exhibitors from across the sector showcasing their products, expertise and innovations.
A highlight of MICE 2025 was the Roasters Playground, featuring a rotating line-up of Australia’s top roasters, offering tastings, competitions and coffee conversations throughout the event. Crowds gathered each day to sample coffee from different roasters, participate in interactive sessions and enjoy the lively atmosphere.
The Roasters Playground not only allowed roasters to showcase their craft but also encouraged meaningful connections between industry professionals and consumers. Its success confirmed its place as a central attraction for both trade and public visitors. The Roasters Playground was developed by an advisory committee with representatives from La Marzocco, San Remo, Service Sphere, Single O, Bombora, ST. ALi, Riverina Fresh and Veneziano Coffee Roasters.
The committee reviewed past events and made recommendations to boost value for exhibitors and attendees. Following its strong debut, organisers have confirmed the Roasters Playground will return in 2026, with plans to make it bigger and better with the support of La Marzocco and Riverina Fresh.
“It was by far the busiest area of the show floor – the coffee was flowing, and the vibes were high,” said Siobhan Rocks, general manager Events at Prime Creative Media.
Education about coffee innovation is also at the forefront of MICE. The 2025 Expo covered a range of topics through panels and sessions designed to help the industry navigate challenges. By exploring menu trends, creative workflows, traceability and sustainability, cost management and supply chain issues, the event aimed to safeguard the future of the coffee sector. Panels led by industry experts prepared individuals to tackle real-world problems while seizing growth opportunities.
Sustainability is always an area of interest, particularly around coffee packaging. In this year’s Expo, exhibitors and attendees discussed ways to minimise environmental waste, including compostable, biodegradable or recyclable cups and lids. Offering a range of sustainable solutions supports not only the coffee industry but also the wider food manufacturing sector.
MICE2025 also enabled in-depth conversations around sustainability, reflecting the diverse expertise and solutions within the coffee community. These discussions went beyond short-term fixes, encouraging long-term thinking. By fostering critical conversations, businesses in the coffee sector can contribute to safeguarding the wider beverage industry. These initiatives will continue in 2026, driving waste reduction and sustainable practices further.
MICE is the playground for coffee lovers, nerds, experts and innovators alike. The 2025 event demonstrated how collaboration across the industry can deliver both commercial outcomes and cultural impact. By bringing together diverse voices and expertise, MICE created an environment where ideas are exchanged, trends are set, and the future of the coffee industry is shaped.
The Expo has built a reputation as the meeting place for everyone, from small specialty coffee businesses to large-scale equipment suppliers. Its mix of product displays, hands-on experiences, educational content and networking opportunities makes it valuable for the entire supply chain.
Witnessing the show floor buzzing with aromas from talented baristas, accompanied by energetic music and lively conversations, organisers of MICE 2026 expect another year of growth. For businesses in the coffee sector, MICE is more than an opportunity to showcase products; it is a place to engage in conversations, build partnerships and drive the industry forward.
From its vibrant show floor to late-night sessions and networking events, MICE2026 aims to build on the success of 2025 while introducing fresh experiences for attendees. Whether tasting a new blend, discovering innovative technology or forging a business relationship, visitors can expect an event that celebrates coffee in all its forms and sets the stage for the future of the industry.
Spots are filling in quick and the early bird gets a coffee. Visit this website https://internationalcoffeeexpo.com/attend/ to register.