The GrowHub Innovations Company (“The GrowHub”), Asia Pacific’s only Web3-enabled plug-and-play ecosystem builder for food traceability and carbon credits, and KOUFUKU GROUP, a Japanese food company with over 50 years of history, have signed an MoU partnership for a joint project on market penetration using The GrowHub’s proprietary Web3 technology.
This partnership will further enhance Japan’s food traceability for Japanese consumers by enabling access to blockchain-driven technology solutions. The GrowHub’s Web3 technology provides food manufacturers with an evidence-based understanding of the conditions necessary for market penetration of their products in the ASEAN market. In addition, GrowHub can also help food companies meet market penetration requirements.
“The ASEAN market, which is expected to grow significantly, is attractive to many food manufacturers,” said Dr. Daiki Nakaoka, the country head of GrowHub Japan, said
“However, the question and challenge of whether and how to gain acceptance of their products in that market is always a hurdle that is not low for food manufacturers to expand.
“This project would be one example that GrowHub’s unique Web3 technology demonstrates it can answer such questions to the food manufacturers and help them solve such challenges.”
To ensure safety, provenance and traceability, GrowHub uses a proprietary blockchain-enabled technology platform that provides rich data-driven insights to agrifood producers and third-party solution providers by allowing partners to integrate directly into an existing system through GrowHub APIs. The information recorded on the blockchain is secure and non-reversible giving true transparency to the ecosystem.