The Melbourne International Coffee Expo (MICE) continues to set the standard for coffee industry trade events, showcasing a range of exhibitors and providing value for attendees throughout the entire event.
With its current exhibitor line-up now live, MICE is giving coffee enthusiasts and industry professionals a clear preview of what awaits on the show floor on 26-28 March, and why securing a ticket matters.
“The calibre of MICE’s sponsors and partners speaks for itself. These are the brands and organisations shaping the future of coffee and hospitality,” said Siobhan Rocks, general manger of events – Prime Creative Media.
“With brands and industry bodies backing MICE, the show continues to reflect where the industry is heading.”
MICE 2026 is supported by Platinum Sponsors Breville, La Marzocco and MILKLAB, with T2, Grounded Packaging, Riverina Fresh and Venus Packaging joining as Gold Sponsors. Backed by StreetSmart’s CafeSmart and leading associations including ASCA, NZSCA and Restaurant & Catering Australia, MICE brings together the partners, platforms and people driving the future of coffee and hospitality, all under one roof.
Across the expo floor, ticket holders can engage directly with roasters, machine manufacturers, grinders, milk and ingredient suppliers. For cafés planning upgrades or venues thinking ahead, this face-to-face access turns curiosity into confident decisions.
From espresso icons to next-generation brewing and workflow, visitors can get hands-on with recognised names including La Marzocco, HARIO, Breville, Baratza and WPM. These are the brands influencing how coffee is brewed, served and scaled, and at MICE, attendees can speak directly to the people behind the equipment.
MICE’s Roasters Playground remains one of the most efficient ways to discover and compare coffee in one visit. The 2026 line-up brings together established favourites and new roasters, allowing attendees to taste profiles, talk sourcing and understand how coffees perform across espresso and milk-based formats. Experience world class roasters such as Single O, St Ali, Pablo & Rusty’s, Fonzi Abbot, and Veneziano, all in one spot.
Performance-focused milk and beverage brands like MILKLAB, Riverina Fresh, Minor Figures, OATSIDE and The Alternative Dairy Co. are presenting solutions designed specifically for café service, alongside matcha, flavour and menu innovation partners that help venues diversify without compromising quality.
For operators refining menus or responding to changing customer demand, this is where ideas become practical.
“That ability to see, question and compare in real time saves businesses time and costly trial-and-error,” Rocks said.
For roasters and operators thinking commercially, MICE brings strong representation across packaging, automation and café systems. From production and sustainability solutions to ordering, payments and inventory platforms, MICE allows attendees to compare options side-by-side, saving time and reducing costly trial-and-error.
Behind the scenes, MICE’s Exhibitor line-up sets clear standards for demonstrations, sampling and stand operations. For ticket holders, this means a smoother, more navigable experience – less noise, better conversations, and more value packed into a single day.
With the exhibitor directory now live, attendees can plan their visit around the brands, categories and conversations that matter most, then lock in access through securing a ticket.
A day at MICE gives you clarity, connections and commercial value. Take advantage of the high calibre of exhibitors and plan your visit and secure your MICE pass.
Internationalcoffeeexpo.com/attend