The rise of plant-based meats in Asia Pacific 

Globally and within APAC, there has been a spike in plant-based start-ups and a flood of new faux-meat products entering the market.

Many of them are backed by major multinationals and investors. The better known of these plant-based meats are formatted around western cuts such as burgers and nuggets. They are also highly processed.

Join Mintel’s expert analysts, Jolene Ng and Jodie Minotto, as we explore the fast-evolving world of plant-based meats and their role in the future diet of the Asian consumers. Our topic of discussion will include:

  • Will these products gain traction among consumers in Asia?
  • Are Asian consumers seeking plant-based versions of meats they are more familiar with?
  • Or, already familiar with ‘mock meats’, will they rather seek out the real thing?

Register now for the webinar by clicking here.

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