To Russia with Pepsi

Soft drink and snack manufacturer PepsiCo has announced it will invest $1 billion in Russia over the next three years in conjunction with its largest bottler, Pepsi Bottling Group.

The investment brings the total investment by PepsiCo and Pepsi Bottling Group in Russia to over $4 billion.

The company said the move was part of a long-term strategy to expand into emerging markets.

The funds will be used to boost manufacturing and PepsiCo’s distribution capacity in Russia.

PepsiCo is also opening a new beverage plant in Domodedovo this week and will open a snackfoods manufacturing plant in Azov later in 2009.

The Domodedovo facility will produce Pepsi-Cola and other beverages and will become the company’s largest bottling plant worldwide.

In 2008, PepsiCo said it would invest $1 billion in China over the next four years to expand its manufacturing capability, research and development and sales force in the country.

It also said it would invest up to $3 billion in Mexico in the next five years, including $2 billion on manufacturing, marketing and research and development for its food businesses and $1 billion on marketing and advertising for beverages.

Send this to a friend