Too Good To Go, the world’s largest marketplace for surplus food has announced its official launch in Australia beginning in Melbourne.
The Danish-born certified B-Corp aims to help households and businesses halve Australia’s annual food waste by 2030 in line with the National Food Waste Strategy.
Too Good To Go is set to help everyone fight unnecessary food waste by connecting Aussies with businesses’ surplus food for a reduced price through its app.
“We’re thrilled to launch Too Good To Go starting in Melbourne, with its vibrant food culture and clear recognition of the value of food. Australia’s strong commitment to sustainability makes it the perfect match for our mission to inspire and empower everyone to fight food waste together,” said country director of Australia Joost Rietveld.
“We’re excited to invite Aussies to join our movement and start saving their favourite foods from going to waste. We hired a local team to drive our contribution to reduce food waste in Australia. Together, we can make a real impact and create a more sustainable future.”
The free to use mobile app will allow users to purchase a Surprise Bag of food, at a reduced price from a range of bakeries, cafes, restaurants, grocery stores and other businesses.
Over 80 local businesses have joined Too Good To Go for its launch in Australia and amongst them are some of the most innovative brands Melbourne has to offer like Abacus Bar and Kitchen, ST. ALi, Undercover Roasters, and Wabi Sushi.
FoodCo’s Muffin Break and Jamaica Blue will also be joining the marketplace with select sites rolling out across Victoria throughout September. More stores will continuously be added on the app, which worldwide already partners with more than 170,000 food businesses.
In Australia, food waste is a multi billion dollar problem, with over 7.6 million tonnes of food wasted annually.
That’s enough to fill the Melbourne Cricket Ground ten times over and sadly, 70 per cent of this food is still edible.
How the Too Good To Go App works
- Find surplus food near you: Users search Too Good To Go’s Marketplace app for stores nearby that have surplus food available.
- Save a “Surprise Bag”: Users select a store, reserve a Surprise Bag, and pre-pay.
- Pick up your food: Users arrive within the pick-up window that the store sets, shows their in-app receipt and receives their Surprise Bag to enjoy!
The Too Good To Go Surprise Bag leverages the unpredictability of surplus food and food waste by enabling businesses the flexibility to save any and all food at the end of the day, including prepared food, beverages and ingredients that would otherwise be thrown away.
The Too Good To Go App already has more than 100 million registered users in 18 countries, empowering everyone to save more than 350 million meals since 2016.
Melbourne’s launch commences Too Good To Go’s third continental expansion, with other cities set to roll out shortly after. The easy to use app is available for download in the Apple App Store and Google Play for Android.