Each year, Datamonitor’s Productscan Online examines the year’s new food, beverage, health & beauty, household and pet products to identify the top ten innovations from around the world.
This year, eight of the top ten were food or beverage related:
1. Swiss Miss Pick-Me-Up Hot Cocoa Mix. The popularity of energy drinks is having an impact on other product categories as caffeine has moved into new categories ranging from potato chips to instant oatmeal. This new version of Swiss Miss contains as much caffeine as a cup of coffee plus as much calcium and vitamin D as a glass of milk to offer the best of all worlds. It’s new in the USA.
2. Organic Batter Blaster Pancake & Waffle Batter. This pancake batter is sprayable and is packaged in an aerosol can for easy use. The refrigerated product makes organic, light and fluffy pancakes as well as light and crisp waffles in just minutes. The aerosol can packaging greatly reduces cleanup and the product is fast, easy and fun for the entire family. The product is new in the USA.
3. JT Fragra Functional Water. Bottled water is about more than just refreshment in Japan. Fragra refreshes the breath and leaves a pleasant fragrance of citrus fruit in the mouth. Officially referred to as a “near water” by virtue of its 1% juice content, Fragra uses an active ingredient called linalool for breath freshening. Linalool is a natural substance occurring in lemons, oranges and other citrus fruit.
4. Popsicle SlowMelt Long Lasting Pops. One of the pleasures of summer is enjoying an icy frozen novelty – before it melts. The Popsicle SlowMelt has been designed apparently lasts longer than ordinary pops to reduce drips and sticky fingers. This pop is also “good for you” as it contains fruit juice, vitamin C and features natural colours and flavours. It’s new in the USA.
5. Tetley’s Twistea Tea On The Go. Nowhere are tea drinkers more particular about how they have it than in the UK. Enabling even those on the go to drink tea to their taste, Twistea features a Tetley teabag locked into a plastic cup. The consumer simply adds boiling water and twists the lid of the cup to customise the taste of the product and achieve the desired strength. The teabag remains in the cup and does not need to be disposed of separately.
8. Pur Flavor Options Water Filtration System Flavour Cartridges. Bottled water can be boring, and there are concerns about the waste associated with it (Chicago, in the US, has a new tax on bottled water). Pur Flavor Options is a new way to get flavoured water, right from the tap. Flavor Options mounts on to a water faucet and adds flavour to a drink at a finger push. The more you push; the more flavour is added to your glass. Each cartridge provides up to 75 servings of fruit flavour without any sugar, calories or dyes. New in the USA.
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