Tourism Australia has issued a ‘rally cry’ for businesses and industry in regional areas to share the stories behind their food and wine experience as part of a new campaign.
The new campaign ‘There’s nothing like Australia’ aims to tap into the growing global demand for food and wine experiences as part of the travel experience and is based on the idea of Australia being the world’s greatest restaurant experience, ‘Restaurant Australia’.
Opening Monday 7 April, industry can now share stories of their food, wine, or beverage experience at the campaign’s online hub. By submitting stories, business operators or people directly involved in Australia’s food and wine industries can be listed on the website, to be unveiled on 7 May along with new broadcast, print and online content.
Tourism Australia’s chief marketing officer Nick Baker said the agency wants to rally Australia’s food and wine industries to join in the online conversation “for the rest of the world to see and hear what they could be enjoying by holidaying in Australia.”
“Restaurant Australia is all about bringing together passionate locals, breathtaking landscapes and the freshest of produce to demonstrate to the world what makes Australia’s food and wine experiences so unique and distinctive,” Baker said.
“Our regions have an abundance of incredible stories to share where quite literally, every second of every day, unique and brilliant food and wine experiences are being served up in remarkable and awe-inspiring locations.
To submit your story, visit www.australia.com/restaurantaustralia.