Australian swimming champion Libby Trickett has for the second year in a row been appointed the face of Australian Table Grapes' Munch-A Bunch-A Grapes campaign.
Trickett is encouraging Australians to follow her Seven Day Grape Shape Healthy Eating Plan which was developed by her sports dietician, Jessica Abbott, and involves snacking on table grapes and incorporating them into everyday meals.
The peak season campaign will run from February to March 2013 and comprises intensive public relations backed by nationwide in-store marketing.
Ideal weather conditions have paved the way for a promising delivery of late season Australian table grapes from the Sunraysia region of Victoria (Mildura and Robinvale) and Western Australia, which collectively constitutes 70 percent of the country's production.
"Growers around the country have experienced excellent crops this year with an abundance of superb quality, plump, full-bunched fruit packed with sweetness. The outlook for February and March through to May is extremely promising with expectations that we’ll be up in volume by 10-15 percent on last year’s harvest," said CEO of Australian Table Grapes Association, Jeff Scott.
Trickett isn't the first health conscious Aussie to be asked to promote healthy eating habits, with model and TV presenter Rachel Finch recently being announced as the face of a new '100 percent Dribbilicious' campaign which encourages Australians to eat fresh, local peaches, nectarines, plums and apricots.