On The Shelf

Twisties and Donut King collaborate to launch new flavour

Twisties and Donut King collaborate to launch new flavour

Off the back of its latest Twisted Raspberry launch, the iconic Australian snack brand has collaborated with Donut King, to create a new flavour– Twisties Donut King Cinnamon Donut.

The limited edition flavour will offer Australians one of their favourite sweet treats from the Home of the Hot Cinnamon Donut in a twist-ified chip form.

Twisties Donut King Cinnamon Donut is true to its name, offering rich cinnamon spice notes with a deliciously sweet undertone, inspired by the iconic Donut King hot Cinnamon Donut.

Melanie Saluni, Twisties brand manager said, “We’re delighted to announce our latest unexpected twist in collaboration with Donut King.

“We wanted to shine a light on the fun that Twisties brings to the Australian chip aisle, so we thought what better way to do that than with a new flavour that is set to get heads turning.

“The new Twisties Donut King Cinnamon Donut flavour is unlike any chip you’ve tried before and we can’t wait for the feedback as consumers get their hands on this for the first time. Head to our TikTok @twistiesau to learn more!”

Raquel Hine, Donut King marketing manager said, “We couldn’t have been more excited when Twisties approached us to create a limited edition Twisties flavour.

“We’re always looking for innovative ways to bring new flavour experiences to sweet treat lovers and couldn’t of thought of a better combination than two iconic Australian brands coming together to create a snack that will deliver just that!

“Similar to Twisties, we are passionate about bringing a bit of fun and joy to Australians’ day to day lives, so we couldn’t have thought of a better Aussie favourite to team up with.”

The new Twisties Donut King Cinnamon Donut will be available for RRP from $2.70 (80g) from 7 August at Donut King, Woolworth’s, Coles, IGA, Ampol, BP, Coles express (Viva) and selected independent retailers.

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