UleyBury Winery secures Chinese export deal

SA winery Uleybury, has secured a contract to export $200,000 of its boutique wine to China.

The deal is said to have been secured after the winery hosted government and business representatives from Longyan City, Xiinluo in Southeast China as reported by Adelaide Now.

The deal which equates to approximately 20 percent of Uleybury’s production will help owner Tony Pipicella grow his business significantly and employ more staff.

The boutique winery makes its own premium wines, and also supplies grapes to Fosters for the famed Penfolds Grange varieties. Should the deal become on ongoing export arrangement, the winery could potentially look to use all of its grapes for Uleybury Wine production, tripling wine production staff from five to 15.

 “It will give us an opportunity to be self sufficient and increase our production,” said Pipicella.

Pipicella said that the Chinese delegation, whose visit was arranged by the SA Playford Council and China Australia Entrepreneur Association, were looking for premium, boutique wines to sell in a chain of hotels.

“Our range of wines are premium to super premium. We fit in that group producing high-end of the market wine,” he said.

The Playford Council and the China Australia Entrepreneur Association have been working to open trade and foster the relationships between Playford and local government in China

It has been reported that the delegation ordered produce totalling around $500,000 from the Playford region during their visit.

David Ni, vice president for the China Australia Entrepreneur Association said that China represents a growing market for boutique Australian food and wine producers.

“The standard of product in Australia is very high quality,” he said.

“We will try and export wine, abalone, crayfish, salmon and more into China.”


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