Uncorking opportunities for Australian wine

For Australian wine producers looking to tap into the lucrative wine industry in Hong Kong and China the Hong Kong SAR’s announcement of the abolition of wine duty and the launch of the inaugural Hong Kong International Wine Expo presents fruitful opportunities.

The new fair, Hong Kong International Wine Expo (HKIWE) is a complimentary development in the creation of a wine hub for Asia and the first edition of HKIWE will be held from 14 to 16 August, 2008 at the Hong Kong Convention and Exhibition Centre.

HKIWE will feature leading wine dealers, cellars and vineyards from around the world in exhibitor categories including liquor and beverage products, wine production and logistics and wine accessories. Wine investors, hoteliers, distributors, restaurants, catering companies and sommeliers from the Asian market, China in particular and around the globe will attend this event.

HKIWE will be held concurrently with the long-standing Food Expo running since 1990 and attracting over 8,000 trade buyers annually.

Last year, Hong Kong imported 20 million litres of wine from around the world, a 28% increase on the previous year (excluding sparkling wine).

Australian wine exports to Hong Kong in the same period equated to HK$196.7 (A$28 million) in this same period, a staggering 56% increase on the preceding year.

For more information contact:

Toni Wade

Assistant Marketing Manager

Hong Kong Trade Development Council

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