Sanitarium’s new Gluten Free Up&Go is now available and offers consumers looking to avoid or reduce their gluten intake an expedient breakfast option, while still containing the protein and energy of two Gluten Free Weet-Bix and milk.
It is also 98.5 per cent fat free, high in fibre and provides half of an adult’s daily calcium requirements.
Jaemes Tipple, Up&Go Brand Manager – Sanitarium, said the company developed the product in response to consumer feedback from the growing population who avoid gluten, and may not always have time for a sit down breakfast.
“We know that approximately 1 in 70 Aussies have Coeliac disease and many others are eliminating or limiting gluten in their diet, so we’ve developed Gluten Free Up&Go to provide a convenient, great-tasting, gluten-free liquid breakfast choice, in addition to the market-leading regular Up&Go.”
“Sanitarium is committed to the health and wellbeing of Australians, and providing nutritious products they love,” he said.
Michelle Reid, Accredited Practising Dietitian and Nutritionist at Sanitarium, said the new Gluten Free Up&Go has a 4.5 Health Star Rating, under the new Government-led initiative which rates foods from 1⁄2 star to 5 stars, based on their nutritional credentials.
“When you don’t have time for a sit down breakfast and you are needing to avoid gluten, Gluten Free Up&Go is the ideal option for on the run. Gluten Free Up&Go earned 4.5 out of a possible 5 stars due to its protein content and being low in saturated fat and sodium.”
“Gluten Free Up&Go also contains 10 essential vitamins and minerals, making it an excellent choice to help start the day right,” she said.