US Golden State Foods purchases Snap Fresh for undisclosed figure

New Zealand fresh produce company Snap Fresh has been purchased by US fast food supplier, Golden State Foods.

Golden State Foods, which is reported to be worth US$6 billion, is one of the world’s largest suppliers to the fast food industry.

Executive vice-president and chief operating officer of Golden State, Neil Cracknell said that the purchase of Snap Fresh will open up valuable growth opportunities and product development opportunity for the US company.

"We look forward to expanding our regional produce foodservice business into the fast-growing retail sector with such a strong and successful brand as Snap Fresh Foods," said Cracknell in a statement. 

"The addition of Snap Fresh provides great growth opportunities for GSF particularly in the retail salads segment, while providing new products and capabilities to our existing food service customers in the region."

Stuff.co.nz reports that Snap Fresh Foods has today changed its name to Vida Fresh.

Snap Fresh Foods was founded in Auckland in 1980 and sells a variety of salad and vegetable mixes along with dressings and condiments. The company operates two processing facilities and employs 150 staff.


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