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Vegemite collectable drinking glass returns due to customer demand

Australia’s beloved home-grown VEGEMITE announces the release of its 100th anniversary, limited-edition collectable drinking glasses.

With two unique designs to collect, the new drinking glasses are a must-have for enthusiasts and collectors alike.

The popular drinking glasses were originally filled with VEGEMITE – and became a much-loved piece of historic memorabilia.

Now, the collectable drinking glasses return due to fan demand.

Bega Group marketing manager, Jess Hoare, expressed the glasses capture the history of the beloved condiment.

“These glasses proudly capture the essence of VEGEMITE’s rich history. We hope Aussies are excited to add this to their kitchen cupboard or VEGEMITE collection,” she said.

Coles General Manager of Grocery, Leanne White, said Coles is proud of their relationship with the spread.

“Coles is proud of our strong relationship with Australia’s favourite spread,” she said.

“We’re delighted to be offering our customers a 2023 edition of its iconic drinking glasses to help celebrate this massive centenary year.”

A recent poll asked fans to choose their favourite VEGEMITE memorabilia from a selection of items, and remarkably, 63 per cent of responders voted VEGEMITE’s iconic drinking glasses as their favourite item.

From the humble beginnings of 1923 to the exciting innovations of 2023, each drinking glass captures defining moments over the spreads 100-year legacy.

The two brand-new 330ml drinking glasses feature different designs, so collectors can immerse themselves in the evolution of VEGEMITE.

Featuring prominent assets of VEGEMITE’s early years – like its original gold tin jar lid or the Happy Little VEGEMITE’s sheet music, corduroy cap and Ugly Christmas sweater

These special edition drinking glasses nod to VEGEMITE’s past and embrace the brand it has evolved into today.

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