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Vegemite makes its largest donation ever

Vegemite and a group of its suppliers have come together in the name of Christmas spirit, providing food relief agency, Foodbank Australia, with its largest ever donation.

In what is the brand's first collaborative venture with its suppliers for a charitable cause, Vegemite and co. will be donating 100,000 jars of its spread to Australian families doing it tough.

At an event held at the Port Melbourne factory today, Kraft Foods Australia MD, foods, Darren O'Brien, together with Enzo Allara from Foodbank Australia, announced that all Vegemite made today will be distributed to Foodbank centres across the country.

"With this donation today, we’ll be providing 8 million serves of Vegemite to Aussie families who need it most," said O'Brien.

Suppliers including AMCOR Closures, O-I Asia Pacific, Labelmakers Group, VISY, Grain Products Australia, Savannah, Fermex, Lion and Royce all pitched in by donating the jars, yeast and ingredients.

Foodbank Australia provides rescued and donated food to over 2,500 charities and community groups for distribution to people struggling to provide for themselves.

 

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