Victoria’s Minister for Agriculture, Jaala Pulford has launched the Wine Industry Development Strategy and round two of the Wine Growth Fund.
The four year strategy will help winemakers capture new opportunities and address challenges the industry has experienced in trading and production over the past decade.
The strategy is structured around four key ‘platforms’ which address issues such as developing profitable and sustainable export markets, increasing industry coordination, and adapting to business and production challenges.
In addition, the Government is backing the strategy with the Wine Growth Fund, which supports projects from the vineyard to the cellar door to grow Victoria’s wine industry.
The second round of the Wine Growth Fund announced today will see a total of $893,000 provided to the wine industry across the state. Grants will align with industry priorities as reflected in the strategy.
“Victoria’s wine is among the world’s best, producing a broad range of wine styles in unique and diverse geographic settings, making it well placed for a successful future,” said Pulford.
Wine Victoria Chair, Damien Sheehan said that the strategy was more than 18 months in the making and mapped the way industry and government had agreed to work together to ensure Victoria was the best wine state in Australia.
“The industry has gone through some difficult times in recent years but all the signs are that we are well on the way to blowing the bad times out of the water,” he said
“We have increasing grape prices, record exports into China and a growing number of visitors heading to cellar doors – this strategy aims to ensure the winemakers and grapegrower can make the most of these opportunities.”