Victorian Manufacturing Showcase features food innovation

A large audience gathered recently at the Victorian Manufacturing Showcase in Ballarat to hear from business leaders about challenges and opportunities in emerging growth sectors, with a strong emphasis on innovation, products and markets.

Key factors considered central to success in today’s changing manufacturing environment included an ability to adapt, development of a competitive risk-taking culture, and exploiting collaboration with other companies and universities.

Also highlighted was the critical role of strong leadership, involvement of employees in seeking new ideas and productivity improvement, and recognising the importance of consistently delivering quality added value products for clients.

True Foods is an Australian owned family business that was established in 2001 as a specialist manufacturer of flat bread products.

In 2011 the company purchased a major production facility in the Victorian regional town of Maryborough which consists of 27 acres with 3 acres under roof.

True Foods Director, Mark Thurlow, says the company has experienced enormous growth in its production capabilities, now employs some 250 people, and has an annual turnover of around $50 million.

“We have grown to become the largest Australian owned manufacturer of Tortilla Wraps, flatbread products, and bakery snacks such as crumpets and pikelets, and this is supported by a supply chain that distributes significant volumes of shelf stable, ambient and frozen products nation-wide,” he said.

“Innovation is a driving force in our success and we continue to invest in new capabilities and capacity to bring innovative new products to market for our customers, which range from large multi-national supermarket brands and international franchise groups to weight loss companies and health food chains.

“Our culture of innovation is aimed at finding unique solutions across the entire value chain – from new product development, to purchasing of raw materials, and finding new production and supply chain efficiencies. We are always looking to invest in new capabilities that are synergistic with our existing purchasing, production and supply chain efficiencies.

“The focus on innovation is backed by an R&D team that is equipped for rapid prototyping to help us quickly focus on a clients’ specific brief, and our multiple production lines have all been modified to make slightly different products. This in turn means that the company has some of the broadest capability in Australia to offer a range of products, with or without inclusions, and to make multiple health claims.”

“We are constantly increasing the range of products we offer, and because of our ability to run segregated production lines, allergen-free, gluten-free, organic, Kosher or Halal products can be effectively processed.”

“It is people that make a business and development of a loyal culture and a highly reliable workforce is essential. We have established a diverse management team with backgrounds in food manufacturing, food technology, logistics management, corporate finance and marketing, and a key feature of the company’s culture is to encourage and listen to employee ideas.”

 

 

Read the full article in the February issue of Food and Beverage industry News

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